Voter Lists

There are ads all over the internet to buy a political email. As easy as it sounds, do not do it – do not buy a political email list. They are waste of money, can hurt your online reputation and upset constituents. Instead, build a list organically. Building a political email list is a daunting task, but with a few tactics, planning and patience, you can increase your supporter base.

Good data makes all the difference in building an effective Democratic direct mail program. Understanding your voter file access options is critical to laying the groundwork for a strategically targeted voter communications campaign. What’s more, knowing the ins and outs of voter file models and other data points will help you maximize your resources—after all, you can’t afford to target every voter in your electoral geography.

Building a political email list can be a daunting task, but with a few key tactics, you can increase your supporter base towards your path to victory. If you’re new to running for office, your email list will consist of your friends, family, and contacts you’ve kept through the years. This may be a relatively small list, but over your campaign, you’ll continue to add people to your list. Here’s how.