person typing away at a voter file

What Are Voter Models and How Are They Used?

by Joe Fuld (He/Him)

When folks started creating targeted communication, sophisticated voter selects were the beginning of microtargeting. Voter modeling was soon to follow, and the age of advanced microtargeting began. These days, voter models are everywhere. No matter the campaign, you have access to voter modeling, but many folks don’t know what to use or how to use it. We’re here to help!

political email list

How to Build a Political Email List

by Joe Fuld (He/Him)

There are ads all over the internet to buy a political email. As easy as it sounds, do not do it – do not buy a political email list. They are waste of money, can hurt your online reputation and upset constituents. Instead, build a list organically. Building a political email list is a daunting task, but with a few tactics, planning and patience, you can increase your supporter base.

How to Build a Political Email List

How to Build a Political Email List

by The Campaign Workshop

Building a political email list can be a daunting task, but with a few key tactics, you can increase your supporter base towards your path to victory. If you’re new to running for office, your email list will consist of your friends, family, and contacts you’ve kept through the years. This may be a relatively small list, but over your campaign, you’ll continue to add people to your list. Here’s how.