Voter Mobilization

Social pressure: we’ve all heard about it, but does it really work? As humans, we care a lot about social norms. Our desire to be liked and accepted by our peers shapes our behavior more than we’d like to admit. Humans lie about their bad behaviors and exaggerate their better tendencies, all in the name of fitting in.

Mail-in ballot voter fraud remains what election experts have long called “the biggest problem that doesn’t exist.” Six years after the pandemic-era expansion of mail voting, the data hasn’t changed: fraud involving mailed ballots is extremely rare, and the safeguards states use to catch it are working.

You’ve decided you’re ready to run for office, and now it’s time to build a winning political campaign budget. Where do you begin? 

Canvassing is special to me. I love knocking on doors. I think it is still a vastly underrated form of communication. Post COVID-19, canvassing is coming back in a big way and campaigns should plan for it now. Why do I think canvassing is so special? Because of the connection, direct contact grassroots combined with paid ads make with targeted voters in a personal and systematic way.

For the majority of campaigns, having a strong voter ID program will be vastly important. That’s because in many small and local elections, the election will really be won or lost by less than 1,000 votes. So making sure you are talking to exactly the right people is absolutely essential.