• Gun Owners for Safety

    Mar 11, 2021

    TCW helped Giffords launch a new advocacy advertising effort focused on bringing responsible gun owners, who understand the need for commonsense gun laws, to the table about gun law reform. This political advertising example was produced to introduce this effort, as well as recruit new members to Gun Owners for Safety. 

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  • Missouri Legislators Silenced Local Democracy

    Mar 11, 2021

    After the Missouri state legislature reversed a minimum wage increase passed by the city of St. Louis in 2018, TCW worked with Missouri Jobs with Justice (MJJ) to design and execute an advocacy advertising campaign that educated voters about what had happened and what it meant for Missouri families. TCW harnessed emotionally compelling imagery paired with a concise message to make the impact of legislators’ actions clear to voters. Strong click-through rates indicated that TCW's creative made online users feel compelled to not only learn more about the issue of preemption but also to mobilize to make a change. 

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  • Resilient

    Mar 11, 2021

    In the spring of 2020, TCW worked with Natural Resources Defense Council to produce advocacy advertising mailers in support of a strong roadmap for climate resilience. The primary goal of this political advertising example was to educate North Carolinians about the important next steps needed to help the state grapple with the effects of climate change that are already being felt, and to plan for future challenges that may face the area if little to no action is taken. 

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  • Atlanta Fresh

    Mar 11, 2021

    This advocacy advertising ad was part of the American Cancer Society Cancer Action Network's multi-year effort to pass a comprehensive smoke-free law in Atlanta. For this particular political advertising example, TCW designed a suite of ads that ran across social and local news sites, as well as programmatically, to a highly targeted audience. Through list-building and education, this advocacy advertising program aided in building a campaign foundation for ACS CAN and coalition partners. In January of 2020, Atlanta's new comprehensive smoke-free ordinance went into effect.

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  • Political Advertising: 7 Questions with Deno Seder

    Aug 21, 2019

    Political Advertising television with arms and legs puts arm around question mark

    Political Advertising with Deno Seder

    Deno Seder is an expert in political advertising and crafting advocacy and political videos. He has worked with candidates across all levels of government, for various advocacy groups, and on ballot measure campaigns. From creating video ads urging voters not to cast a ballot for Donald Trump to aiding in the effort to ban Greyhound dog racing in Florida, Deno has a wide array of experiences in the political space.

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  • Types of Ads for Digital Advocacy Campaigns

    Feb 21, 2019

    iPhone surrounded by holi colored bowls to symbolize choices.

    How to Find the Right Ads for Your Digital Advocacy Campaign

    There are so many different types of ads that it can feel overwhelming to choose which ones to use for your digital advocacy campaign. You can certainly use all of them, but there are some that are likely better suited to your campaign than others, depending on your goals.

    Static Ads

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