• Our Future Depends on Clean Water

    Mar 11, 2021

    In 2020, a ballot measure to protect rivers, streams, drinking water, and wildlife was on the ballot in New Paltz, New York. It was widely supported by community members but strongly opposed by the New York State Association of Realtors who outspent our campaign in support of the measure three-to-one. For this political advertising example, we worked with the “Vote Yes” effort to produce grassroots direct mailers and Facebook ads to get the facts out about this measure. Through utilizing compelling ballot measure advertising efforts, this campaign was a success - with the ballot measure ultimately passing with 72% of the vote despite the well-funded opposition. 

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  • VIA Is for Everyone

    Mar 11, 2021

    In 2020, Yes for Mobility PAC sought to get a ballot measure passed that would secure funding for San Antonio's public transportation service, VIA. For this political advertising example, TCW ran a ballot measure ad campaign across several platforms with Spanish and English creatives to educate San Antonians about the ballot measure and the importance of the VIA transit system. The measure passed with 68% approval from voters.

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  • For Education and for Our Future

    Mar 11, 2021

    Maryland Question 1 was a 2020 ballot measure to give state lawmakers the ability to add items to the annual budget and protect spending priorities. While it was endorsed by various labor unions as well as the Washington Post, it was confusing for some voters and opposed by Maryland’s popular governor. For this political advertising example, we worked with the campaign to produce a digital ad program in the state’s largest counties where we knew we needed to overperform. Maryland Question 1 passed overwhelmingly on Election Day, receiving over 74% of the vote. This is in part due to effective ballot measure advertising. 

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  • Under Attack by Propositions A, B, and C

    Mar 11, 2021

    In the 2018 general election, Secure San Antonio's Future PAC sought to defeat ballot measures A, B, and C. TCW ran a ballot measure ad campaign across programmatic networks, MySanAntonio.com, and Facebook that showed that those measures were special interest power grabs that would raise taxes. While Propositions B and C passed, Proposition A was rejected by 54% of voters.

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  • 3 Digital Video Tips for A Ballot Measure Campaign

    Apr 15, 2019

    Four young adults standing in a circle looking at their phones,. Their faces are barely visible.

    Persuade and Educate the Public about Your Ballot Measure Campaign

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  • Harnessing Testimonials for Your Ballot Measure Campaign

    Apr 04, 2019 by Elena Veatch

    Hands holding a boundary around the paper cut outs of people in a circle

    Highlight the People Impacted by Policy with Testimonials

    Testimonials can work wonders for your ballot measure campaign—especially if you’re dealing with an issue that’s abstract or polarizing.

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  • Ballot Measures and Direct Mail: Know Your Medium

    Apr 01, 2019 by Sophie Thurber (she/her)

    Simple square maze made out of wooden blocks on a pink backdrop

    Ballot Measures Are Complicated, Direct Mail Is Not

    Ah the land of ballot measures. It can be a complex, rocky terrain full of accusations of unforeseen consequences and government-run slush funds. Because of that, the messaging around ballot measures can get complicated, often requiring both a positive thrust and a set of careful inoculations (though you may also get lucky and just get to shout “Vote NO” at the top of your lungs and call it a day).

     

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