Ballot Measures and Direct Mail: Know Your Medium

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Ballot Measures Are Complicated, Direct Mail Is Not

Ah the land of ballot measures. It can be a complex, rocky terrain full of accusations of unforeseen consequences and government-run slush funds. Because of that, the messaging around ballot measures can get complicated, often requiring both a positive thrust and a set of careful inoculations (though you may also get lucky and just get to shout “Vote NO” at the top of your lungs and call it a day).

 

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