Get a Head Start: How Polling for Ballot Measures Can Help You Win
Highlight the People Impacted by Policy with Testimonials
Testimonials can work wonders for your ballot measure campaign—especially if you’re dealing with an issue that’s abstract or polarizing.
Ballot Measures Are Complicated, Direct Mail Is Not
Ah the land of ballot measures. It can be a complex, rocky terrain full of accusations of unforeseen consequences and government-run slush funds. Because of that, the messaging around ballot measures can get complicated, often requiring both a positive thrust and a set of careful inoculations (though you may also get lucky and just get to shout “Vote NO” at the top of your lungs and call it a day).