list matching

List Matching For Digital Politics & Advocacy

by The Campaign Workshop

Political advertising can be expensive, so it is imperative to make sure that every dollar is well spent. A big chunk of that change will go towards figuring out who you want to serve your ads to and where, whether for conversion or eyeballs. Over the past few years, methods for creating ad universes have evolved to become more precise and granular – enter list matching.

money symbol made out of money

What Is an IE Spending on Digital? Independent Expenditure Research

by Sophie Thurber (She/Her)

Unlike TV or radio, digital IE spending doesn’t come with an easy competitive report to help you track who is spending what and where. It’s a bummer, I know. That said, in their efforts to stave off regulation, oversight, and additional congressional inquiries (or maybe I’m too cynical and it’s actually out of the kindness of their democracy-loving hearts), many of the large platforms have started to provide real-time databases for political advertising. To find out what an IE is spending, it will certainly help to know the name of the committee (especially if you’re working in a cluttered independent expenditure field), but there’s a fair amount of flexibility in the search terms, so you should be able to find what you’re looking for using related keywords (think: the candidate’s name).