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Action Network is a fantastic petition tool for your site with a growing suite of other campaign tools (think mass emails and surveys) built for progressive organizations and campaigns. It is great for collaborative, coalition-based efforts. Action Network is also embeddable, so you can keep your branding consistent.
Need to pull a data file for your targeted communications program? Through a paid subscription service, Catalist provides access to a wealth of data so that you can be sure your message is reaching the best possible audience.
Want more earned media? Cision is a way to grow your press list by area or topic, so you can get your message out to more media outlets.
Civis Platform is an analytics tool that will help you to better organize and understand your organization’s data and harness its power.
Unlock the power of data through Esri. This GIS mapping software allows users to turn data into compelling story maps, allowing advocates to reach their audience in a new way.
Want to see how your website is performing? Use Google Analytics metrics to inform your strategic decisions for your web presence.
Kantar Media CMAG
Sadly, you can’t be everywhere at all times. Kantar Media CMAG will monitor media buys placed by independent expenditures and your opposition, so you can learn where they’re airing their messages and what they’re saying.
Kindful is a streamlined, user-friendly CRM for nonprofit fundraising. It is easy to use with good functionality that isn’t overwhelming.
Klaviyo can help your campaign harness the power of email marketing, fundraising, and automation.
LexisNexis is a research tool that can help you find contact information for potential donors as well as monitor news coverage and bills.
List Builder is a new query tool from TargetSmart that provides campaigns and organizations an all-in-one way to analyze campaign districts and purchase data.
This campaign tool allows you to map connections between Twitter users and visualize what they’re saying so you can keep track of your brand and make sure you’re monitoring your social media traffic.
MobilizeAmerica allows organizations and campaigns to easily connect with, communicate with, and organize volunteers to get their message out. Campaigns can set up event pages, automate volunteer communications, and partner with other groups to grow their volunteer base.
NationBuilder is an all-in-one platform for political campaigns — it helps with building websites, fundraising, email blasting, and more.
This tool is the long-standing fundraising back-end for most Democratic campaigns, which allows you to do everything from raising money to organizing better.
Polis aids canvassers by providing data, insight, and leads to optimized door-to-door campaigns.
Salsa is a cloud-based fundraising software for nonprofits and campaigns. There’s also a marketing tool, which will help you to target your supporters the right way.
SEMrush provides intelligence on your competition, including what type of ads they’re buying and the keywords they’re using.
Got a progressive cause and want to build your list? ShareProgress allows you to grow your base of supporters through data-driven technology and testing.
Another favorite of The Campaign Workshop, SmartVAN is a core source for voter data. You can research voter universes, pull lists, and assemble walk packets for volunteers, among many other things.
SparkInfluence is a Wordpress and mobile-friendly platform to help you get the most out of advocacy and grassroots efforts. Educate, engage, and empower your campaign, all while collecting useful data.
A Google Alert here. A screenshot of a tweet there. Streamline how you track your opponent with Squakr, a content and social media tracking tool that keeps you informed about what your opponent is doing and saying.
You likely use Twitter, but have you really dug into the back-end of its analytics dashboard? It is a great place to get true insight into who is connecting with you and what tweets are driving interaction.
Researching keywords has never been easier. Ubersugest is a great tool to find the best keyword for the web, images, YouTube, or even the news, for your next content marketing campaign. It also offers a Google Chrome or Firefox extension — KeywordEverywhere.
Save money and time by automating your voter outreach process. Victory Guide is great for small campaigns that don’t have a lot of time to cut and plan turf because it provides you with tasks to help meet your daily campaign goals. This tool allows you to pinpoint supporters, highlight issues, and track the progress of your canvass in neighborhoods, quickly and easily.
Keep track of your campaign progress with data services that fit your particular needs. VoterHub will build software and tools customized for your campaign.