Client: American Cancer Society Cancer Action Network
This advocacy advertising ad was part of the American Cancer Society Cancer Action Network's multi-year effort to pass a comprehensive smoke-free law in Atlanta. For this particular political advertising example, TCW designed a suite of ads that ran across social and local news sites, as well as programmatically, to a highly targeted audience. Through list-building and education, this advocacy advertising program aided in building a campaign foundation for ACS CAN and coalition partners. In January of 2020, Atlanta's new comprehensive smoke-free ordinance went into effect.
Our team is made up of amazing creative, organizational, and political consulting talent committed to achieving political and advocacy goals. We have worked for candidates and causes, big and small, all across the country.