Client: American Cancer Society Cancer Action Network
Project Details
This advocacy advertising ad was part of the American Cancer Society Cancer Action Network's multi-year effort to pass a comprehensive smoke-free law in Atlanta. For this particular political advertising example, TCW designed a suite of ads that ran across social and local news sites, as well as programmatically, to a highly targeted audience. Through list-building and education, this advocacy advertising program aided in building a campaign foundation for ACS CAN and coalition partners. In January of 2020, Atlanta's new comprehensive smoke-free ordinance went into effect.
