Client: Great Schools Now
Project Details
In 2018, Great Schools had a program to hold Arizona legislators in four districts accountable for cutting funding from public schools and to ask voters to vote "no" on Prop 305. For this political advertising example, TCW ran a digital advertising campaign across Facebook and programmatic networks that illustrated the cuts to school funding featuring a bright color palette that stood out from the crowd. Ultimately, the measure was defeated with 64.83% of voters opposed to it.
