Client: Yes for Mobility PAC
Project Details
ATD Prop A was a transit funding ballot measure on the San Antonio ballot in November 2020. This political video ran as part of a larger digital video ad program by Yes for Mobility PAC, aimed at passing Prop A, which would secure funding for the public transit system, VIA. The program sought to reinforce people's positive perceptions of VIA while also stressing that the proposition was good for the economy and that it was NOT a tax increase. With over 1.7M video completions, this political advertising example helped to propel Prop A to a win with 68% of the vote.
