Client: California Federation of Teachers
Project Details
During the 2020 election cycle, TCW helped California Federation of Teachers (CFT) engage over 60K union members statewide to ensure members knew how to vote by mail as well as which ballot initiatives to support. For this politcal advertising example, TCW's compelling political direct mail designs conveyed the power of every single vote in ensuring full funding for California public schools. It heavily featured images of members in CFT-branded shirts to remind members of their shared values and left a lasting impression of the constituents in the area.
