• The Importance of Self-Research for Political Candidates

    Posted on Sep 19, 2013 by The Campaign Workshop

    Know Thyself and Self-Research

    We teach a lot about research on campaigns, and most candidates see the benefits and try to make room in the budget for polling. But although many candidates will do research on their opponents, what many first time (and second and third time) candidates don’t do is get a self-research book done on themselves. Why one may ask, would I need research done on me? I know my background. Here are 3 reasons why…
  • Canvassing Rural Areas

    Posted on Sep 16, 2013 by Ben Holse

    Canvassing Rural Areas: Door to Door Isn't the Same Everywhere

    Canvassing rural areas present a unique set of challenges. While you want to canvass as many homes in these areas as you can, as grassroots canvassing is the most effective method of volunteer voter contact, you also want to do so in a way that makes sense for both you and your canvassers. Below are a couple of suggestions for overcoming the challenges of rural canvassing: 1) Open up your specs as wide as you can when pulling a list for sparsely populated areas in order to create…
  • Campaign Photography: Rights Managed vs. Royalty Free Photos

    Posted on Sep 09, 2013 by Sophie Thurber

    Campaign Photography: Those Photos Aren't Free You Know!

    Photos are a great way to enhance your communications. We work to use custom political photography and custom photo shoots for nonprofits and organizations whenever we can but based on budget and timing it is not always possible to do a shoot. So many time rights managed and royalty free photos are your only options.  Knowing that you pulled an image from a blog that included an attribution line or…
  • 5 Things Every Nonprofit Should Be Doing Online

    Posted on Aug 14, 2013 by

    Building a Nonprofit's Online Presence

    These days, everyone is online. And if your nonprofit isn’t online, it should be! It’s easy, cheap and one of the best ways to stay engaged with your supporters. Here are five things we think every nonprofit should be doing online. 1. Social Media: Facebook, Twitter, Pinterest, Tumblr. All of these are free for you to use, so why not? They are a fun, interactive way to communicate with your supporter base (who—spoiler alert—are already spending all their time on these platforms anyway). People love to…
  • The Language of Typography

    Posted on Aug 07, 2013 by The Campaign Workshop

    Political Typography: What Does Your Logo Really Say?

    The advertising world is well-versed in using and exploiting the visual language of typography to convey messages that go beyond the overt, verbal language on the page Cal Swan, author of Language and Typography, says, “These two distinct areas often come together in practice as there is clearly a very strong relationship between the conception of the words as a message and their transmission in visible form.” Nowhere…
  • Obama's Innovations Online and Your Campaign

    Posted on Aug 05, 2013 by

    Online Advertising Testing

    Over the last two Presidential election cycles, the Obama campaign has done some really innovative work online. There has been a lot of discussion in the progressive community about how other campaigns and organizations can take some of these tactics and apply them to their own causes. While it’s true that not all campaigns will have access to the same resources – budget,…
  • Political Mail vs. Election Mail

    Posted on Jul 22, 2013 by The Campaign Workshop

    What's the Difference Between Political Mail and Election Mail?

    Many times it is difficult to distinguish between what is considered political mail vs. election mail. Here’s a quick rundown of the differences between the two.   Political Mail: The United States Postal Service (USPS) defines political mail as:  Material promoting candidates, referenda, or campaigns mailed First-Class Mail or…
  • Political Email: Does More = More?

    Posted on Jul 19, 2013 by

    All the Political Email, All the Time!

    If you signed up for political email lists during the last election, you probably noticed a lot of email traffic. A lot. If, like a lot of us here at The Campaign Workshop, you were signed up for the political email lists of multiple candidates, campaign committees, advocacy organizations and more, you probably had an inbox flooded with emails. Which makes us wonder: is more political email better? The answer, of course, will depend on your…
  • Bill Redding and TCW's Excellent Adventure!

    Posted on Jul 09, 2013 by The Campaign Workshop

    Welcome Bill!

    We're very pleased to announce that Bill Redding is joining our team as a Senior Strategist.  For those of you who know Bill, you're no doubt already aware that his political experience and expertise are impressive.  For those of you who haven't yet had the pleasure of working with Bill Redding, here's a quick rundown of his excellent, pre-TCW adventures: Bill Redding was bit by the campaign bug at the ripe old age of six, when he knocked doors to support his grandfather's successful bid for the local planning board.  Since then…
  • Independence from Student Loans

    Posted on Jul 04, 2013 by Joe Fuld
    Want independence from student loans? As we break for the Fourth of July, we have students throughout the country facing a greater burden of debt. This is an issue that not only affects students; it affects our economy as a whole. Yes, Congress should act to retroactively decrease the rise in student loan rates, but there is still more that can be done. I run a business where collectively my eight employees have hundreds of thousands of dollars of student loan debt—that is the norm…
  • What is Red Tag Political Mail?

    Posted on Jul 03, 2013 by The Campaign Workshop

    Red Tag Political Mail, Does Your Mail Qualify?

    Red tag political mail is a mystery to some. You may wonder how the United States Postal Service (USPS) treats the massive amount of campaign mail that moves through the postal system each election. The "secret" is red tag political mail. We write about this in our direct mail ebook.  The USPS  has a very effective system for identifying political mail and moving it…
  • Tips for First-Time Female Candidates From #NN13

    Posted on Jun 27, 2013 by The Campaign Workshop

    Who Run the World? Girls

    Some of us from Team TCW travelled to San Jose last week for the annual Netroots Nation conference, a place for progressives to gather and learn about how to be more effective at using technology to affect change.  Featuring over 80 panels with many distinguished guests, it was a great place to learn more about important issues, like comprehensive immigration reform and catch up with friends doing…
  • 6 Tips for Your Independent Expenditure Campaign

    independent expenditure campaign: voting table with clipboard and voter buttons in a jar
    Posted on Jun 20, 2013 by Joe Fuld

    Don't Make the Wrong Move with Your Independent Expenditure Campaign

    Many people think about creating an independent expenditure campaign (IE campaign), but very few will actually take the time to do it. If you don't know a lot about Independent campaigns check out our IE FAQ here.  I start IE campaigns trying to accomplish two goals: Do no harm (to your candidate). A poorly run IE campaign can hurt more than it helps.…
  • Political Organizers Top Tips for Campaign Data Entry | TCW

    Posted on Jun 19, 2013 by Ben Holse

    Political Organizers Top Campaign Tips for Data Entry:

    For political organizers, data entry and turf cutting are the two most likely tasks that will be keeping you up late into the night. Unlike cutting turf, which can be strangely comforting, data entry is only really enjoyable when it is complete. So to help out political organizers still in the field we have compiled a short list of tips to make data entry a bit easier. 1. There are a number of campaign tools now…
  • Help Stop Hate Mail and Support LGBT Candidates

    Stop Hate Mail
    Posted on Jun 17, 2013 by Joe Fuld

    No Hate for LGBT Candidates

    One week after we put our blog up, I received anti-gay hate mail from a woman named Sharon Kass. I was going to just ignore this, but after thinking about it and Googling her, I felt I needed to respond. See, Sharon is a prolific letter writer who sends out hate-filled letters when someone is mentioned in an article on LGBT issues. There is even a Change.org petition asking her to stop sending these letters. The body of…