The Campaign Workshop Blog

Political Advertising with Deno Seder

Deno Seder is an expert in political advertising and crafting advocacy and political videos. He has worked with candidates across all levels of government, for various advocacy groups, and on ballot measure campaigns. From creating video ads urging voters not to cast a ballot for Donald Trump to aiding in the effort to ban Greyhound dog racing in Florida, Deno has a wide array of experiences in the political space. He recently released his new book Dead Fish, Humor and Satire in Political Advertising, which…

Speechwriting as an Art and a Science

  Eric Schnure is a former speechwriter for Vice President Al Gore who has been a freelance writer and communications consultant for over 20 years. Eric has spent his career helping elected officials, business and nonprofit executives, and entertainers hone their public speaking. He is known for incorporating humor into his speeches, which led him to cofound the Humor Cabinet, a communications consulting firm. Eric is currently an adjunct professorial lecturer at American University. We chatted with him…

Get Your Political Campaign Website Seen with SEO

With platforms like Squarespace and WordPress, it’s become pretty easy for campaigns to set up their own political campaign websites. That being said, now that the average joe can build a website without a backend developer, it’s now harder for a website to be seen via organic search. Simply put, there’s a lot of crap out there that your site is competing with. Luckily, you don’t have to be a genius to get your political campaign website seen, you just have to know what to do. Below are three…

Here Are A Few Tips on the RFP Process That Will Get You Proposals Customized for Your Campaign.

The RFP process can be tough to navigate. Below are some tips for approaching the process to yield strong proposals that achieve your political campaign goals. What is an RFP?  A request for proposal (RFP) is a written document designed to solicit proposals through a bidding process by a campaign in search of a specific service, product, or general support. An RFP allows the campaign to clearly lay out what the campaign is looking for as well as the…

What Are the Least Expensive Options to Run Political Campaign Ads Online?

Not every political campaign has a large budget for advertising. Digital advertising is generally the most cost-effective paid media strategy, especially if you use self-serve platforms. Depending on the size of your race and the geographic makeup of your district, you can run still run an effective digital program without breaking the bank.   Self-Serve Platforms Self-serve platforms let you run ads without having to pay a fee upfront or connect with a representative.…

We Sat Down with EveryAction to Discuss Changes to Their Software

EveryAction offers a suite of digital, fundraising, and organizing tools for nonprofits all in one unified platform. In this 7 questions interview they talk about the exciting changes they are making to their platform in the new product roadmap and how nonprofits can better use digital tools to achieve their goals.    1. What gap in the nonprofit and advocacy industry does EveryAction help to fill? EveryAction was built by and for nonprofit practitioners who noticed that the…

People Are Searching for Your Political Campaign Online; Do You Have Your Digital Ducks in a Row?

  From a small, local candidate race for city council to a statewide campaign, every political campaign needs to have a digital presence these days. It’s easy, cheap and one of the best ways to stay engaged with your supporters. Here are five things we think every political campaign should be doing digitally for 2020 (and beyond).   1. Website: Everyone has a website, so don’t let your political campaign be left behind. Gone are the days of…

Here Are Some Common Mistakes That Political Campaign Websites Make

In 2019, candidates must have political campaign websites. Not that long ago, websites cost thousands of dollars to develop and required many months of careful planning and plenty of time to build. Nowadays, there’s an abundance of easy-to-use templates at your disposal. Some of the most tech-savvy among us will even build their campaign websites themselves. But with the democratizing of the website building process, we’ve seen political campaigns inadvertently skip steps and…

Demystifying Your Political Campaign’s Digital Report

Now more than ever, digital programs are integral parts of almost any political campaign and learning how to read a digital report is crucial. Understanding digital reports not only allows you to understand how your digital campaign is performing, but also allows you to make optimizations to ensure that you are making as large of an impact as possible.…

Campaign Consultants Bring the Knowledge and Skills to Win

Campaign consultants can bring a wide array of experience and expertise to any political campaign, whether it’s a small race or a big one. Ask anyone running for Congress or any major office and they will tell you they have a team of campaign consultants surrounding them, guiding the way through their tough campaign, and filling in the gaps where campaign staff don’t have the time or niche expertise to fill holes. Even for smaller races, campaign consultants can be beneficial on a…