• What Questions Should I Ask in My Advocacy Website RFP?

    Two women looking at a laptop on a table
    Posted on Jan 18, 2021 by Joe Fuld

    A Solid Advocacy Website RFP Can Help You Build A Winning Website

    This is often the time of year when folks think about updating or building a new advocacy website. You may have a had the same website for years now, the look is stale, the platform is old, integrations are bad, and your site is not achieving the goals you would like it to. If your team is thinking it is time to update or redo your website but is unsure where to start, this is the resource for you. Before you send out an advocacy website RFP or just rehire the folks who built the…
  • Field Strategies for Campaign Success During COVID-19 And Beyond

    Man with a mask in a tan coat speaking with his guy friend in a black leather jacket.
    Posted on Jan 11, 2021 by Joe Fuld

    Field Strategies That Get Results During COVID-19

    Field strategies are an important part of campaigns, especially for voter contact, data collection, GOTV, and persuasion. Whether you are running a public affairs campaign or a political campaign, field strategies won’t get the yield you were hoping for if you don’t have the right planning, preparation, and field strategies behind them. Now, during COVID-19, the importance of setting goals is greater than ever. Make sure you have a complete plan before you deploy any field strategies or other…
  • Effective Advocacy Campaign Tips

    Magnifying glass on the word "TIPS"
    Posted on Jan 04, 2021 by Joe Fuld

    15 Effective Advocacy Campaign Tips for Public Affairs Campaigns

    Running an effective advocacy campaign takes skill and planning. No matter how big or how small your effort is, having some basic structure can make a huge difference in your assets and results. Here are fifteen tips to run a winning advocacy campaign: 1.    Have clear and measurable goals for your advocacy campaigns. Primary and secondary goals are important for effective advocacy campaigns. Be sure you understand what they are from the beginning, and don’t confuse your goals…
  • What is Red Tag Political Mail?

    Stack of mail
    Posted on Dec 24, 2020 by Joe Fuld

    Red Tag Political Mail, Does Your Mail Qualify?

    Red tag political mail is a mystery to some. You may wonder how the United States Postal Service (USPS) treats the massive amount of campaign mail that moves through the postal system each election. The "secret" is red tag political mail US postal service tag 57 – a container tag that is designed to give more visibility to political mail, so it is given expedited status but sent as bulk mail. We write about this in our…
  • How Does Speechwriting Fit into My Political Communication Strategy?

    podium with 2 microphones, background of american flag
    Posted on Dec 21, 2020 by Elena Veatch

    Every Political Communication Strategy Needs a Speechwriting Plan 

    Every good political communication strategy should include a plan for speechwriting. Even if your campaign doesn’t anticipate churning out a ton of speeches, make sure you have a process ready to go for writing and finalizing speeches. If you’re running for office even at the local level, chances are you’ll want to have a speech prepared at least for Election night. If you’re intimidated by the speechwriting process, don’t panic—you can follow a simple formula to write a good…
  • How to Beat an Incumbent

    Beat an incumbent
    Posted on Dec 17, 2020 by Joe Fuld

    Want to Beat an Incumbent? Answer These Questions First.

    Campaigns start out with great intentions, but if you want to beat an incumbent, 94 percent of the time, opposing candidates will fall short. Many folks try, but on average, only 6 percent succeed in their quest to beat an incumbent. Why do incumbents lose? Asking this question is a good place to start for challengers looking for a path forward. Most incumbents who lose have endured a scandal, neglected their…
  • Make Your Member Communication Count

    lots of white chat bubbles
    Posted on Dec 14, 2020 by Elena Veatch

    Tips to Amp up Your Member Communication Strategy

    For organizations large and small, member communication is the key to activating your people ahead of elections and key legislative votes. Depending on the size and nature of your group, your membership may be 1) unified around clear shared goals, or 2) dedicated to the same overarching values but at odds when it comes to the means for achieving them.  No matter your situation, take the time to talk to your members about their priorities and experiences to understand the issues that drive them.…
  • Advocacy Strategies for Lame Duck Sessions

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    Posted on Dec 10, 2020 by Joe Fuld

    Advocacy Strategies: Lame Duck Sessions Can Help Achieve Advocacy Goals

    After election season is over, it’s easy to just want to hole up, make sour dough bread, chicken soup and shut off your political brain for a while. But across the country, as well as in Congress, we are about to go into the legislative season and lame duck sessions. Now is the time to be prepared for short-term and long-term legislative and advocacy fights ahead. As we prepare for advocacy campaigns this year and next,…
  • Lobby Visits For Nonprofits: Planning a Virtual Lobby Day

    planning on computer
    Posted on Dec 07, 2020 by Joe Fuld, Martín Diego Garcia

    Here Are Some Tips for How to Make Your Virtual Lobby Day Impactful

    How can you get the most out of your Virtual lobby day? Every year groups go to Washington, D.C. or their state Capitol to try and impact legislation. At the same time, they are there with a dozen other groups doing lobby visits and it’s even hard to get nonprofit lobby days on the calendar. Lobby days can be a complicated business, but we’re here to help. Bottom line: If you want to make virtual lobby visit count, you need to think ahead and have a real plan. COVID-19 UPDATE:…
  • Political Advertising Mediums and Their Pros and Cons

    birds eye view of a table with people using their technology
    Posted on Dec 03, 2020 by Shelley Rees

    Choose the Right Political Advertising for Your Campaign

    Choosing the right political advertising for your political campaign can make the difference between winning and losing. Which political advertising medium a campaign chooses depends largely on their strategic objectives, targets, and, of course, budget. Below is a very general overview of the most common modern candidate campaign communication mediums and their pros and cons. Remember, the key to success is often found in sending a cohesive message across multiple advertising mediums…
  • 7 Questions with Seth Masket

    Donkey and elephant face off
    Posted on Dec 02, 2020 by Joe Fuld

    What Did the 2020 Election Cycle Tell Us about the Democratic Party and How It May Change?

    Seth Masket is a professor of political science and the director of the Center on American Politics at the University of Denver. His academic and research interests include political polarization, state and local politics, and campaigns and elections. Professor Masket is a regular contributor to FiveThirtyEight and the Mischiefs of Faction Blog. His latest book is Learning from Loss: The Democrats,…
  • Texting for Advocacy | Opt-in to SMS Texting for Nonprofit Advocacy

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    Posted on Nov 30, 2020 by Joe Fuld, Sophie Thurber

    Texting for Advocacy: Nonprofits Engaged in Issue Advocacy Should Be Using SMS

    Are you texting for advocacy yet? If you’re a nonprofit working in the advocacy arena, you should be thinking about incorporating SMS (or texting) into your issue advocacy communications program. If you are looking for texting tools for advocacy, check out our list of 100 campaign tools. Texts are, in many ways, a very personal mode of communication – a quick…
  • How to Create Great Campaign Walk Cards

    political volunteer at someone's door with a clipboard
    Posted on Nov 26, 2020 by Ben Holse

    What to Consider When You’re Writing Campaign Walk Cards

    Campaign walk cards are an important element to any field strategy. They give your canvassers something tangible to discuss at the doors and are a great way to introduce your candidate to voters. Unfortunately, a lot of campaigns create walk cards the wrong way. Below is advice on producing great political walk cards. How Do I Get Started?  For many voters, your campaign walk cards will be their first interaction with your candidate. As such, you want to make sure they stand out and…
  • Campaign Message Development: Make a Message Using the Seven Cs Method

    Pirate-style ship out in the ocean
    Posted on Nov 23, 2020 by Joe Fuld

    How to Make a Winning Campaign Message Contrast - Use the Seven Cs Method

    When I was a student at American University in the mid to late ’80s I had some remarkable teachers. Joel Bradshaw and Peter Fenn taught me about campaign messaging with a method I have never forgotten. They called it the Seven Cs. I am still a big fan of this method to remember the components of a good campaign message. If you can incorporate all seven Cs in your message you will be smooth sailing. 1. Clear Make your…
  • Five Books to Shape Your Political Campaign Strategy

    row of old books
    Posted on Nov 19, 2020 by Elena Veatch

    Inform Your Political Campaign Strategy—Read Up!

    To build an effective political campaign strategy, you need to understand the landscape your campaign is operating in. While talking to voters is always going to be the best way to get to know the issues that drive your community (and the larger American electorate), books are another great resource to inform your approach to politics. Below are five reads I recommend for any…