• 5 Things Every Nonprofit Should Be Doing Online

    Posted on Aug 14, 2013 by Lizzie Kendrick

    Building a Nonprofit's Online Presence

    These days, everyone is online. And if your nonprofit isn’t online, it should be! It’s easy, cheap and one of the best ways to stay engaged with your supporters. Here are five things we think every nonprofit should be doing online. 1. Social Media: Facebook, Twitter, Pinterest, Tumblr. All of these are free for you to use, so why not? They are a fun, interactive way to communicate with your supporter base (who—spoiler alert—are already spending all their time on these platforms anyway). People love to…
  • Political Blogs We Like

    Posted on Aug 09, 2013 by Joe Fuld

    Political Blogs We Like!

    If you need recommendations for what political blogs to read next, we've got you covered. We enjoy reading about new innovations in politics and have gotten a lot from other politics blogs who write about tactics, micro-targeting, digital engagement, targeted communications and a world of other topics. We’ve assembled a list of political blogs that give useful campaign and…
  • The Language of Typography

    Posted on Aug 07, 2013 by The Campaign Workshop

    Political Typography: What Does Your Logo Really Say?

    The advertising world is well-versed in using and exploiting the visual language of typography to convey messages that go beyond the overt, verbal language on the page Cal Swan, author of Language and Typography, says, “These two distinct areas often come together in practice as there is clearly a very strong relationship between the conception of the words as a message and their transmission in visible form.” Nowhere…
  • Obama's Innovations Online and Your Campaign

    Posted on Aug 05, 2013 by Lizzie Kendrick

    Online Advertising Testing

    Over the last two Presidential election cycles, the Obama campaign has done some really innovative work online. There has been a lot of discussion in the progressive community about how other campaigns and organizations can take some of these tactics and apply them to their own causes. While it’s true that not all campaigns will have access to the same resources – budget,…
  • Why Should I Hire a Full-Time Campaign Manager?

    Posted on Aug 02, 2013 by The Campaign Workshop

    The Importance of Hiring a Campaign Manager

    Running for office, particularly the first time, is a daunting task. Raising money, especially if you’ve never done it before, can be overwhelming and uncomfortable. Sometimes that leads to poor decision-making, like not hiring a full-time campaign manager because you don’t want to raise the money to pay for one. But that is the worst idea. Hiring a campaign manager is one of the most important moves you must make in…
  • How do you track political direct mail?

    Posted on Jul 31, 2013 by The Campaign Workshop

    Tracking Political Direct Mail

    Tracking political direct mail used to be like finding a needle in a haystack. Fortunately for us, the USPS has implemented the Intelligent Bar Code, the next generation in direct mail tracking, bringing direct mail tracking into the modern age. The Intelligent Bar Code has many benefits for direct mail. Here are a few: Political direct mail with…
  • Political Candidate: Am I Ready to Run?

    Posted on Jul 29, 2013 by The Campaign Workshop

    Becoming a Political Candidate Is No Small Undertaking

    Before any runner steps up to the starting blocks, there are months and months of preparation done to ensure they are ready. The same goes for deciding to run for office. However, instead of time trials and workouts you will need to assess yourself both personally and politically before becoming a political candidate. I give huge kudos and admire anyone who is willing to consider becoming a political candidate and running for…
  • Prezi vs PowerPoint: Better Presentations?

    Posted on Jul 26, 2013 by The Campaign Workshop

    Prezi vs PowerPoint: Put an End to the Presentation Doldrums

    We’ve all been there: daylong conferences, trapped in a windowless hotel ballroom with interminable PowerPoint presentation after PowerPoint presentation. Virtually indistinguishable from each other, your brain is swirling with bullet points and “titles slides” while you struggle to stay awake. You are always looking for a new option in your presentation toolbox. But when you compare Prezi vs PowerPoint; can Prezi really break out of that boring presentation rut? It’s not that…
  • Why pay for a custom Prezi or PowerPoint?

    Posted on Jul 24, 2013 by Ben Holse

    Stuck in a Prezi or PowerPoint Presentation rut? You may need help.

    There’s nothing worse than having to sit through a bad Prezi or Powerpoint presentation. And unfortunately, there is a lot that can go wrong. The presenter rambled on, there was no structure, the visuals were unexciting, or there were technical difficulties. What’s more, very few people are naturally gifted presenters. For most it takes time and practice. Below are a…
  • Political Mail vs. Election Mail

    Posted on Jul 22, 2013 by The Campaign Workshop

    What's the Difference Between Political Mail and Election Mail?

    Many times it is difficult to distinguish between what is considered political mail vs. election mail. Here’s a quick rundown of the differences between the two.  Political Mail: The United States Postal Service (USPS) defines political mail as:  Material promoting candidates, referenda, or campaigns mailed First-Class Mail or…
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