• Prioritizing Your Goals: Getting Real with Your Budget

    Posted on Aug 23, 2013 by Sophie Thurber

    Getting Real With Your Political Campaign Budget:

    Anyone engaged in the progressive movement can attest, our challenges are many and they are concurrent. There is always a new battle to take on, and there are always the old, entrenched fights that rear their ugly heads with glee whenever they get the chance. For organizations, there are so many things that need to be done, and so many issues to be championed that it’s difficult not to try to tackle anything and everything. It’s counter-intuitive, but if there’s one thing necessary for success…
  • What Is an Experiment-Informed Program (EIP) and Do I Want One ?

    Posted on Aug 21, 2013 by The Campaign Workshop

    Experiment Informed Program: An EIP or Control Group Test Can Improve Your Program

    Many campaigns have been doing testing such as Experiment Informed  Programs (EIP) and other control group experiments, through the help of the analyst institute and other practitioners. This testing…
  • Candidate and Campaign Training

    Posted on Aug 16, 2013 by Joe Fuld
     

    Candidate and Campaign Training Is a Good Investment

    We  create and run custom candidate and campaign trainings for groups and organizations around the country. It is our mission as a company to not only create a and build political and advocacy campaigns but to teach people how to do it better.  We specialize in a layered learning approach to political and campaign management training.  Whether you have the chance to go to one of our trainings or someone…
  • 5 Things Every Nonprofit Should Be Doing Online

    Posted on Aug 14, 2013 by Lizzie Kendrick

    Building a Nonprofit's Online Presence

    These days, everyone is online. And if your nonprofit isn’t online, it should be! It’s easy, cheap and one of the best ways to stay engaged with your supporters. Here are five things we think every nonprofit should be doing online. 1. Social Media: Facebook, Twitter, Pinterest, Tumblr. All of these are free for you to use, so why not? They are a fun, interactive way to communicate with your supporter base (who—spoiler alert—are already spending all their time on these platforms anyway). People love to…
  • Political Blogs We Like

    Posted on Aug 09, 2013 by Joe Fuld

    Political Blogs We Like!

    If you need recommendations for what political blogs to read next, we've got you covered. We enjoy reading about new innovations in politics and have gotten a lot from other politics blogs who write about tactics, micro-targeting, digital engagement, targeted communications and a world of other topics. We’ve assembled a list of political blogs that give useful campaign and…
  • The Language of Typography

    Posted on Aug 07, 2013 by The Campaign Workshop

    Political Typography: What Does Your Logo Really Say?

    The advertising world is well-versed in using and exploiting the visual language of typography to convey messages that go beyond the overt, verbal language on the page Cal Swan, author of Language and Typography, says, “These two distinct areas often come together in practice as there is clearly a very strong relationship between the conception of the words as a message and their transmission in visible form.” Nowhere…
  • Obama's Innovations Online and Your Campaign

    Posted on Aug 05, 2013 by Lizzie Kendrick

    Online Advertising Testing

    Over the last two Presidential election cycles, the Obama campaign has done some really innovative work online. There has been a lot of discussion in the progressive community about how other campaigns and organizations can take some of these tactics and apply them to their own causes. While it’s true that not all campaigns will have access to the same resources – budget,…
  • Why Should I Hire a Full-Time Campaign Manager?

    Posted on Aug 02, 2013 by The Campaign Workshop

    The Importance of Hiring a Campaign Manager

    Running for office, particularly the first time, is a daunting task. Raising money, especially if you’ve never done it before, can be overwhelming and uncomfortable. Sometimes that leads to poor decision-making, like not hiring a full-time campaign manager because you don’t want to raise the money to pay for one. But that is the worst idea. Hiring a campaign manager is one of the most important moves you must make in…
  • How do you track political direct mail?

    Posted on Jul 31, 2013 by The Campaign Workshop

    Tracking Political Direct Mail

    Tracking political direct mail used to be like finding a needle in a haystack. Fortunately for us, the USPS has implemented the Intelligent Bar Code, the next generation in direct mail tracking, bringing direct mail tracking into the modern age. The Intelligent Bar Code has many benefits for direct mail. Here are a few: Political direct mail with…
  • Political Candidate: Am I Ready to Run?

    Posted on Jul 29, 2013 by The Campaign Workshop

    Becoming a Political Candidate Is No Small Undertaking

    Before any runner steps up to the starting blocks, there are months and months of preparation done to ensure they are ready. The same goes for deciding to run for office. However, instead of time trials and workouts you will need to assess yourself both personally and politically before becoming a political candidate. I give huge kudos and admire anyone who is willing to consider becoming a political candidate and running for…
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