• Political Organizers Top Tips for Campaign Data Entry | TCW

    Posted on Jun 19, 2013 by Ben Holse

    Political Organizers Top Campaign Tips for Data Entry:

    For political organizers, data entry and turf cutting are the two most likely tasks that will be keeping you up late into the night. Unlike cutting turf, which can be strangely comforting, data entry is only really enjoyable when it is complete. So to help out political organizers still in the field we have compiled a short list of tips to make data entry a bit easier. 1. There are a number of campaign tools now…
  • Creating a Vote Goal for Your Political Campaign

    Posted on Jun 18, 2013 by The Campaign Workshop

    What Is a Vote Goal? And Why Do I Need One?

    When you are writing or implementing a political campaign plan you need a vote goal. Simply put, your vote goal is the number of votes needed to win your election, and yes, you definitely need to know what this number is. Your campaign has one goal: to convince enough voters to show up to the polls on Election Day (or to vote early) and vote for you. The campaign should keep this goal in mind and make sure…
  • Help Stop Hate Mail and Support LGBT Candidates

    Stop Hate Mail
    Posted on Jun 17, 2013 by Joe Fuld

    No Hate for LGBT Candidates

    One week after we put our blog up, I received anti-gay hate mail from a woman named Sharon Kass. I was going to just ignore this, but after thinking about it and Googling her, I felt I needed to respond. See, Sharon is a prolific letter writer who sends out hate-filled letters when someone is mentioned in an article on LGBT issues. There is even a Change.org petition asking her to stop sending these letters. The body of…
  • Digital Advocacy - Creative Matters | TCW

    Posted on Jun 12, 2013 by Lizzie Kendrick

    Creativity for Digital Advocacy is Key

    When was the last time you saw something particularly eye-catching in a digital advocacy ad? We spend so much of our time online these days, for work and for play, that it’s easy for digital content to get lost in the shuffle. Which is why it’s more important than ever to be creative when posting digital advocacy content. From social media content to online ads, creativity is key especially for digital advocacy. Let’s take…
  • Grooming Your Communicators: 4 Tips for Spokesperson Success

    Posted on Jun 10, 2013 by The Campaign Workshop

    Learn How to Speak Good

    The right spokesperson can tell your story for you. When I read about a problem, sometimes it’s hard to really wrap my brain around it in an abstract way.  I, like a lot of people, relate better to individual stories rather than statistics or canned statements.  For example, when an anti-collective bargaining bill in Ohio passed the Senate in 2011, some folks there didn’t immediately see what all the fuss was about…
  • Welcome to our Political and Advocacy Campaign Blog

    Posted on May 14, 2013 by Joe Fuld

    Our Political and Advocacy Campaign Blog

    As we began our 5th year in business, we decided to start our own political and advocacy campaign blog and make it one of the best political blogs out there focused on campaign tactics.  We spend most of our day crafting advocacy and campaign strategies and designing political direct mail, online advertising and targeted communication programs.  We also provide general strategic advice for clients and message advice that runs across…
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