• Political Candidates Can't do Everything

    Posted on Jul 12, 2013 by The Campaign Workshop

    Political Candidates Must Learn to Delegate

    Political candidates don't fill out a job application they decide they will be the best for the job. Running for office requires many hours of work and many more hours in the day. Sadly the time commitment it takes to be a political candidate is not changing anytime soon. Prioritizing tasks as a candidate, campaign manager and political campaign staff – is critical to running any political campaign. Delegation might be…
  • Political Direct Mail Printing Paper

    Posted on Jul 10, 2013 by The Campaign Workshop

    Choosing Political Direct Mail Printing Paper

    When it comes to political direct mail printing paper, there are as many choices as there are types of coffee drinks at your local Starbucks. Each paper type has specific characteristics that influence not only printability, color and texture, but also price. Most political direct mail  printing paper starts out as a wood fiber-based, uncoated paper. To create coated stock, the paper is then coated with a white…
  • Bill Redding and TCW's Excellent Adventure!

    Posted on Jul 09, 2013 by The Campaign Workshop

    Welcome Bill!

    We're very pleased to announce that Bill Redding is joining our team as a Senior Strategist.  For those of you who know Bill, you're no doubt already aware that his political experience and expertise are impressive.  For those of you who haven't yet had the pleasure of working with Bill Redding, here's a quick rundown of his excellent, pre-TCW adventures: Bill Redding was bit by the campaign bug at the ripe old age of six, when he knocked doors to support his grandfather's successful bid for the local planning board.  Since then…
  • Independence from Student Loans

    Posted on Jul 04, 2013 by Joe Fuld
    Want independence from student loans? As we break for the Fourth of July, we have students throughout the country facing a greater burden of debt. This is an issue that not only affects students; it affects our economy as a whole. Yes, Congress should act to retroactively decrease the rise in student loan rates, but there is still more that can be done. I run a business where collectively my eight employees have hundreds of thousands of dollars of student loan debt—that is the norm…
  • What is Red Tag Political Mail?

    Posted on Jul 03, 2013 by The Campaign Workshop

    Red Tag Political Mail, Does Your Mail Qualify?

    Red tag political mail is a mystery to some. You may wonder how the United States Postal Service (USPS) treats the massive amount of campaign mail that moves through the postal system each election. The "secret" is red tag political mail. We write about this in our direct mail ebook.  The USPS  has a very effective system for identifying political mail and moving it…
  • Ballot Measures Aren't a Good Voter Education Tool

    Voter Education
    Posted on Jul 01, 2013 by Sophie Thurber
     

    Ballot Measures: Is a Footprint in the Sand Worth Your Money?

    So let me start by saying that this kid loves ballot measures as much as the next guy. In the right circumstances, a ballot measure can be an effective way to push changes that would otherwise never make it through the legislative process. And really, what’s cooler than democracy in action? But more often than not, I think we move far too quickly to the conclusion that going to the ballot is the right step to take. The allure of the ballot measure is understandable – the idea of…
  • Tips for First-Time Female Candidates From #NN13

    Posted on Jun 27, 2013 by The Campaign Workshop

    Who Run the World? Girls

    Some of us from Team TCW travelled to San Jose last week for the annual Netroots Nation conference, a place for progressives to gather and learn about how to be more effective at using technology to affect change.  Featuring over 80 panels with many distinguished guests, it was a great place to learn more about important issues, like comprehensive immigration reform and catch up with friends doing…
  • 6 Tips for Your Independent Expenditure Campaign

    voting table with clipboard and voter buttons in a jar
    Posted on Jun 20, 2013 by Joe Fuld

    Don't Make the Wrong Move with Your Independent Expenditure Campaign

    Many people think about creating an independent expenditure campaign (IE campaign), but very few will actually take the time to do it. I start IE campaigns trying to accomplish two goals: Do no harm (to your candidate). A poorly run IE campaign can hurt more than it helps. Make sure you are working with attorneys and a professional team to understand the right message and applicable laws to your campaign. Do something that benefits the outcome you want. You don’t have to run…
  • 6 Tips for Your Independent Expenditure Campaign

    voting table with clipboard and voter buttons in a jar
    Posted on Jun 20, 2013 by Joe Fuld
     

    Don't Make the Wrong Move with Your Independent Expenditure Campaign

    Many people think about creating an independent expenditure campaign (IE campaign), but very few will actually take the time to do it. I start IE campaigns trying to accomplish two goals: Do no harm (to your candidate). A poorly run IE campaign can hurt more than it helps. Make sure you are working with attorneys and a professional team to understand the right message and applicable laws to your campaign.  Do something that benefits the outcome you want. You don’t have to…
  • Political Organizers Top Tips for Campaign Data Entry | TCW

    Posted on Jun 19, 2013 by Ben Holse

    Political Organizers Top Campaign Tips for Data Entry:

    For political organizers, data entry and turf cutting are the two most likely tasks that will be keeping you up late into the night. Unlike cutting turf, which can be strangely comforting, data entry is only really enjoyable when it is complete. So to help out political organizers still in the field we have compiled a short list of tips to make data entry a bit easier. 1. There are a number of campaign tools now…