• Political Email: Does More = More?

    Posted on Jul 19, 2013 by Lizzie Kendrick

    All the Political Email, All the Time!

    If you signed up for political email lists during the last election, you probably noticed a lot of email traffic. A lot. If, like a lot of us here at The Campaign Workshop, you were signed up for the political email lists of multiple candidates, campaign committees, advocacy organizations and more, you probably had an inbox flooded with emails. Which makes us wonder: is more political email better? The answer, of course, will depend on your…
  • Union Printers Make Great Political Direct Mail Campaigns

    Posted on Jul 17, 2013 by The Campaign Workshop

    Why We Use Union Printers and Union Printing

    Union printers can print anything you need: direct mail, posters, banners, signs, stickers buttons; we love them. We at The Campaign Workshop pride ourselves on a lot of things: innovative strategy, eye-catching creative, smart messaging—but the one thing we feel best about is our commitment to using only union printing. It’s a core value that we take very seriously as a firm. Even if our client is non-…
  • Issue Advocacy: Communicating Beyond Your Base

    Posted on Jul 15, 2013 by Sophie Thurber

    Let's Talk About Issue Advocacy!

    I love issue advocacy campaigns – working with a group of people to make a substantive change is the jam. That said, it can be very easy to fall into the issue advocacy echo chamber, where we assume that the way we talk about an issue amongst ourselves is an effective way to talk about it with the outside world. Neither the importance of an issue, nor the vocabulary we use to discuss it should be foregone conclusions when…
  • Political Candidates Can't do Everything

    Posted on Jul 12, 2013 by The Campaign Workshop

    Political Candidates Must Learn to Delegate

    Political candidates don't fill out a job application they decide they will be the best for the job. Running for office requires many hours of work and many more hours in the day. Sadly the time commitment it takes to be a political candidate is not changing anytime soon. Prioritizing tasks as a candidate, campaign manager and political campaign staff – is critical to running any political campaign. Delegation might be…
  • Political Direct Mail Printing Paper

    Posted on Jul 10, 2013 by The Campaign Workshop

    Choosing Political Direct Mail Printing Paper

    When it comes to political direct mail printing paper, there are as many choices as there are types of coffee drinks at your local Starbucks. Each paper type has specific characteristics that influence not only printability, color and texture, but also price. Most political direct mail  printing paper starts out as a wood fiber-based, uncoated paper. To create coated stock, the paper is then coated with a white…
  • Bill Redding and TCW's Excellent Adventure!

    Posted on Jul 09, 2013 by The Campaign Workshop

    Welcome Bill!

    We're very pleased to announce that Bill Redding is joining our team as a Senior Strategist.  For those of you who know Bill, you're no doubt already aware that his political experience and expertise are impressive.  For those of you who haven't yet had the pleasure of working with Bill Redding, here's a quick rundown of his excellent, pre-TCW adventures: Bill Redding was bit by the campaign bug at the ripe old age of six, when he knocked doors to support his grandfather's successful bid for the local planning board.  Since then…
  • Political Communications 101: Make Your Point.

    Posted on Jul 05, 2013 by Joe Fuld

    Political Communications 101: Make Your Point in Advocacy and Political communications

    Say it! Say it loud and say it proud. We live in a world where political and advocacy campaigns have lots of ways to communicate: television direct mail, online, print, twitter and Facebook, etc. But with all of these options we have become increasing lazy with our words. Droning especially in advocacy or political communications is pointless. We all fall into the trap, even when our space…
  • Independence from Student Loans

    Posted on Jul 04, 2013 by Joe Fuld
    Want independence from student loans? As we break for the Fourth of July, we have students throughout the country facing a greater burden of debt. This is an issue that not only affects students; it affects our economy as a whole. Yes, Congress should act to retroactively decrease the rise in student loan rates, but there is still more that can be done. I run a business where collectively my eight employees have hundreds of thousands of dollars of student loan debt—that is the norm…
  • What is Red Tag Political Mail?

    Posted on Jul 03, 2013 by The Campaign Workshop

    Red Tag Political Mail, Does Your Mail Qualify?

    Red tag political mail is a mystery to some. You may wonder how the United States Postal Service (USPS) treats the massive amount of campaign mail that moves through the postal system each election. The "secret" is red tag political mail. We write about this in our direct mail ebook.  The USPS  has a very effective system for identifying political mail and moving it…
  • Ballot Measures Aren't a Good Voter Education Tool

    Voter Education
    Posted on Jul 01, 2013 by Sophie Thurber
     

    Ballot Measures: Is a Footprint in the Sand Worth Your Money?

    So let me start by saying that this kid loves ballot measures as much as the next guy. In the right circumstances, a ballot measure can be an effective way to push changes that would otherwise never make it through the legislative process. And really, what’s cooler than democracy in action? But more often than not, I think we move far too quickly to the conclusion that going to the ballot is the right step to take. The allure of the ballot measure is understandable – the idea of…
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