• Political Direct Mail Cost Guide

    Posted on Jun 28, 2013 by The Campaign Workshop

    Political Direct Mail Cost: How do I Reduce Campaign Mail Costs?

    How much does political direct mail cost? Printing, mailing and postage costs are the major driving factors but the cost of creative, strategy and design can also effect the cost per piece. Political Direct mail costs vary anywhere from a few hundred dollars to tens of thousands of dollars, depending on the format, quantity, density of the targets’ delivery area. Most of the time when someone asks me about direct mail…
  • Tips for First-Time Female Candidates From #NN13

    Posted on Jun 27, 2013 by The Campaign Workshop

    Who Run the World? Girls

    Some of us from Team TCW travelled to San Jose last week for the annual Netroots Nation conference, a place for progressives to gather and learn about how to be more effective at using technology to affect change.  Featuring over 80 panels with many distinguished guests, it was a great place to learn more about important issues, like comprehensive immigration reform and catch up with friends doing…
  • How Much Does Online Advocacy Cost?

    Posted on Jun 24, 2013 by Lizzie Kendrick

    Can We Afford Online Advocacy?

    "What does an effective online advocacy campaign cost?" This is a question we get from clients often and  of course, there is no magic number that will ensure success of a online advocacy campaign. The answer varies based on a variety of factors – organization size, the goal of the online advocacy campaign, geographic targeting, etc. However, we wanted to give a better sense of how these factors come into play when you’re…
  • 6 Tips for Your Independent Expenditure Campaign

    voting table with clipboard and voter buttons in a jar
    Posted on Jun 20, 2013 by Joe Fuld

    Don't Make the Wrong Move with Your Independent Expenditure Campaign

    Many people think about creating an independent expenditure campaign (IE campaign), but very few will actually take the time to do it. I start IE campaigns trying to accomplish two goals: Do no harm (to your candidate). A poorly run IE campaign can hurt more than it helps. Make sure you are working with attorneys and a professional team to understand the right message and applicable laws to your campaign.  Do something that benefits the outcome you want. You don’t have to…
  • Political Organizers Top Tips for Campaign Data Entry | TCW

    Posted on Jun 19, 2013 by Ben Holse

    Political Organizers Top Campaign Tips for Data Entry:

    For political organizers, data entry and turf cutting are the two most likely tasks that will be keeping you up late into the night. Unlike cutting turf, which can be strangely comforting, data entry is only really enjoyable when it is complete. So to help out political organizers still in the field we have compiled a short list of tips to make data entry a bit easier. 1. There are a number of campaign tools now…
  • Creating a Vote Goal for Your Political Campaign

    Posted on Jun 18, 2013 by The Campaign Workshop

    What Is a Vote Goal? And Why Do I Need One?

    When you are writing or implementing a political campaign plan you need a vote goal. Simply put, your vote goal is the number of votes needed to win your election, and yes, you definitely need to know what this number is. Your campaign has one goal: to convince enough voters to show up to the polls on Election Day (or to vote early) and vote for you. The campaign should keep this goal in mind and make sure…
  • Help Stop Hate Mail and Support LGBT Candidates

    Stop Hate Mail
    Posted on Jun 17, 2013 by Joe Fuld

    No Hate for LGBT Candidates

    One week after we put our blog up, I received anti-gay hate mail from a woman named Sharon Kass. I was going to just ignore this, but after thinking about it and Googling her, I felt I needed to respond. See, Sharon is a prolific letter writer who sends out hate-filled letters when someone is mentioned in an article on LGBT issues. There is even a Change.org petition asking her to stop sending these letters. The body of…
  • Grooming Your Communicators: 4 Tips for Spokesperson Success

    Posted on Jun 10, 2013 by The Campaign Workshop

    Learn How to Speak Good

    The right spokesperson can tell your story for you. When I read about a problem, sometimes it’s hard to really wrap my brain around it in an abstract way.  I, like a lot of people, relate better to individual stories rather than statistics or canned statements.  For example, when an anti-collective bargaining bill in Ohio passed the Senate in 2011, some folks there didn’t immediately see what all the fuss was about…
  • Welcome to our Political and Advocacy Campaign Blog

    Posted on May 14, 2013 by Joe Fuld

    Our Political and Advocacy Campaign Blog

    As we began our 5th year in business, we decided to start our own political and advocacy campaign blog and make it one of the best political blogs out there focused on campaign tactics.  We spend most of our day crafting advocacy and campaign strategies and designing political direct mail, online advertising and targeted communication programs.  We also provide general strategic advice for clients and message advice that runs across…
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