Campaign and Advocacy Research

Ari Schwartz is the former Senior Director for Cybersecurity at the White House and is now the Managing Director for Cybersecurity Services at Venable LLP. Ari was kind enough to answer seven questions on campaign cybersecurity issues.

Advocacy research is an important step in building a public affairs campaign of any size.  Advocacy campaigns come in all shapes and sizes from multi million dollar public facing campaigns to small grassroots community advocacy campaigns and many sizes in between. The advocacy research you need to build a good campaign strategy also comes in many forms and budget options.