Campaign and Advocacy Research

Advocacy research is an important step in building a public affairs campaign of any size.  Advocacy campaigns come in all shapes and sizes from multi million dollar public facing campaigns to small grassroots community advocacy campaigns and many sizes in between. The advocacy research you need to build a good campaign strategy also comes in many forms and budget options.

Is your campaign doing opposition research? We’ve already talked about the importance of self-research for your political campaign here, and about the basics of opposition research for a political campaign. But, what do you do when your opposition research backfires?