Campaign Trail Efficiency

campaign trail efficiency

Knowing how to make your campaign budget work is a key to victory. Learn about campaign trail efficiency.

When running for office, think of your bank account as something that should seldom be touched. Your main objective is to have as much cash as possible for voter contact and GOTV.  Regardless of what you’re running for, or how much money you’re able to raise, you should always exercise campaign trail efficiency. Showing restraint now will help you in the end.

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Campaign Shutdown Checklist

Campaign Shutdown List

Planning for the Campaign Shutdown: Your Complete Guide to Shutting down the Campaign

Is it time for the campaign shutdown?

So your campaign is finally over and you are feeling a bit of that post-campaign emptiness inside. We understand and have a lot of insight on what to do after a win or a loss.  Planning for the campaign shutdown  is something to think about from the beginning of the campaign.  By keeping track of assets and creating a campaign shutdown plan you will remove a lot of stress at the end of the campaign.   So before you head off and hit the appalachian trail or start looking for the next campaign, here are some things to take care of.  Below is a general list of items you’ll likely need to do to close up shop:

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How Democrats Can Jumpstart Their Campaigns for 2016

2016 Democratic Campaign

How Democrats Can Jumpstart Their Campaigns for the Future

Races are heating up, but there are a number of exciting opportunities for Democrats up and down the ticket. Here are some tips to jumpstart your Democratic campaign:

1. Do a thorough self-assessment. Are you ready to run? Does your family support you? Does your community support you? Have you done your politics? These are important questions to ask and know the answer to before you even file to run. If you can confidently answer, “yes” to these questions, you are ready to jumpstart your campaign.

2. Plan, plan, plan! The biggest mistake a candidate can make is failing to create a campaign plan. Your campaign plan should include a vote goal, budget, timeline, and message. Campaigns themselves are living, breathing animals once they heat up, but your campaign plan should pretty much stay the same.

3. Focus on the right stuff. It’s really easy to get caught up in the back and forth of a heated race and allow that to throw you off course. The best Democratic campaigns stay focused on directly communicating their message with targeted voters and turning them out. Period. Everything else is just noise.

4. Do the work. Running for office is hard. Doing what it takes to win is often even harder. Spending hours on the phone, asking for money every single day, is tough. Knocking on every targeted voters door is exhausting. But this is usually what it takes to win. The best way to jumpstart your campaign is to embrace the work and lean into it. You’re probably running because you want to represent your community—use this time to get to know them and ask them to join your campaign.

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Hiring a Campaign Manager

campaign manager

How Do I Hire a Campaign Manager that Fits Me?

Finding and hiring the right campaign manager is a challenge for any campaign. However, this task is vital because it can mean the difference between winning and losing a race. To help with this crucial process, we have written extensively on what a campaign manager does, as well as questions you must ask yourself to determine who would be right for you.

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Working Around Other Political Campaigns

play nice in the political campaign

Playing Nice in the Political Campaign Sandbox

Political Campaigns usually don't work alone. It’s highly likely that you are not the only political campaign being waged in your turf at any given time. Things can get especially dicey when you have to share a turf, and also run your political campaigns out of the same party headquarters. While you may be, in theory, on the same team, it can feel like you are competing for the same finite batch of volunteers and phones. Here are a few suggestions on ways to work better with other, friendly political campaigns. Word to the wise, be sure to double check with your legal team on the extent to which your political campaigns can and cannot collaborate.

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Campaign Planning: Are You Ready to Run?

campaign planning

Campaign Planning: Things to Consider Before Jumping Into the Race

Campaign planning can be challenging.  Some people think they are born to run for office, just hand them a campaign plan and microphone and they are ready to go, but the truth is, it takes a lot of hard work to get to the point where you can get elected. Some of the best candidates I have worked with are the ones who come to politics as their 2nd or 3rd career.

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