Content Marketing for Non Profits

Having a real marketing strategy and sticking to it is a hard thing, and key performance indicators, or KPIs, can really help. However, most folks have a very fractured view of KPIs for marketing. Because good KPIs use cross-team metrics, they usually are not developed and kept in one place, and they can be a real source of siloed and fractured information.

We go into the benefits of clear, combined marketing KPIs for nonprofits, how to choose and refine them, and the benefits of KPIs.

When it comes to digital campaigns an organic approach is often overlooked. The first place most of us look to answer a question is online. But often digital advocacy campaigns and political campaigns forget about search especially organic search in their digital strategy.