• Digital Advocacy Webinar Series

    Apr 17, 2015 by The Campaign Workshop

    Digital Advocacy Webinar

    The Campaign Workshop Launches Digital Advocacy Webinar Series Sponsored by EveryAction

    We are happy to announce that we are launching The Digital Advocacy Webinar Series sponsored by EveryAction.

    This four part webinar series will cover advocacy topics ranging from digital ad buying, developing a winning advocacy strategy, and goal setting for digital advertising campaigns. The first webinar in the series will be on content marketing for advocacy campaigns.

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  • Advocacy Glossary

    Jan 08, 2015 by Joe Fuld

    Advocacy Terms

    Learn the Language of Advocacy with our Advocacy Glossary:

    Looking for an advocacy glossary? Well you have come to the right place. Creating an advocacy campaign can be complicated. There are so many factors to consider, budget, goals and timelines. Often times, understanding the language of advocacy can become its own challenge. To help lighten the load, we've have put together an advocacy glossary of useful advocacy terms. Enjoy!

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  • Winning Advocacy Strategies for 2015 and Beyond

    Jan 05, 2015 by Joe Fuld

    Advocacy Strategies for 2015 and beyond

    The Evolution of Advocacy Strategies

    Advocacy strategies have changed a lot over the last 20 years. When I was a chief of staff in the New York State Legislature, I don't remember there ever being a real advocacy campaign around public support of an issue that focused on legislators. The main way groups moved legislation was to hire a lobbyist and that was really it. There were occasional print ads and lobby days, but day-to-day mass contact from constituents that were driven by member groups were few and far between. Today, we spend a lot of time running advocacy campaigns on the state level.  Issue advocacy tactics that were once only used on large, federal issues are now seen on smaller federal issues as well as state and municipal issues.

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  • Measuring Conversions Across Devices

    Nov 13, 2014

    Measuring conversions across devices

    Measuring Conversions Across Devices Using Facebook

    Recently Facebook launched cross-device reporting for Facebook ads, which will help in measuring conversions of all of an individual's devices. We have grown beyond just using desktops. Now folks are using multiple devices and advertisers and publisher are adjusting to connect with consumers.  Facebook's cross-device reporting enables advertisers to see how people are moving between devices before they convert into donors, supporters, volunteers, etc. Reaching supporters across multiple devices is incredibly important for digital advertising today and it’s not exactly groundbreaking that people are surfing the web on more than just their desktop computer. When you look specifically at Facebook, it’s even more apparent that people are checking their accounts on every device they have.

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  • Digital Advocacy: Leveraging Your Facebook Audience

    Aug 04, 2014 by The Campaign Workshop

    Sign Up Here for Some Facebook Tips

    Digital Advocacy: Grow Your Email List With Facebook Followers

    In the world of Digital Advocacy, what’s all the rage right now? Leveraging your Facebook audience to grow your email list. A well-targeted Facebook campaign can obtain "Likes" at a fraction of the cost of running traditional digital ads.

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  • Media-Buying for Online Advocacy: Networks vs. Publications

    Feb 03, 2014 by Sophie Thurber

    Media Media Buying for Online Advocacy

    The Joys of Online Advocacy!

    Online advocacy, digital advocacy whatever you call it we love it. These days, it seems like the options for any given online advocacy campaign are boundless. Do you cookie target? Geo-fence? Maybe hang out in the world of IP zone targeting? There’s always something new and different, and it can be overwhelming. One of the fairly simple choices you can make when you’re thinking about an online advocacy campaign is whether you want to buy through a specific publication, a network, or some combination of both.

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