Petition Campaign

Lewis Granofsky is a successful and experienced political and grassroots organizer, and a partner at FieldWorks. He has extensive field experience managing ballot initiatives, community-based marketing programs, canvassing, and activist recruitment.

When Donald Trump won the election in 2016, a wave of social activism took over the country and has been building ever since. People are taking to the streets and protesting on an almost weekly basis. Many advocacy organizations have benefited from this momentum and gained supporters and donations.

For a long time we have worked with publishers like Change.org, Care2 and Daily Kos on cost per acquisition (CPA) campaigns. Often the ROI is good on those names for both fundraising and advocacy, but for some, a purely petition driven cost per acquisition strategy is not yielding the benefit it once did.