• When it comes to digital political targeting, think beyond cookies

    Sep 24, 2018

    Digital political targeting: think beyond cookies

    Digital Political Targeting: If you give a campaign a cookie...

    Digital political targeting can be tricky to navigate, but when done right, it can make digital ads work effectively and efficiently.

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  • GOTV: What To Do With Your Leaners

    Nov 01, 2016 by Ben Holse

    Get Out The Vote Tips

    A GOTV Question for the Ages – What to Do With Your "2s"?

    ID-ing your supporters is an important part of any field campaign especially for GOTV. There are a variety of ways for Voter ID to help Get Out The Vote. One common method of voter ID using a 1-6 scale to measure each individual’s support score, with 1 being a solid supporter, 3 undecided, 5 firmly opposed, and a 6 not home.

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  • Micro Targeting: Advanced Targeting Is Key to Winning

    Oct 31, 2013 by The Campaign Workshop

    Advanced Targeting Is Key to WInning

    Advanced Targeting Tips for Your Campaign

    Advanced targeting can be the advantage you need to win your campaign. Before we get deep into micro targeting voter modeling other advanced targeting,  let’s start off by defining targeting so that we are all on the same page. This is a basic rule for all campaigns: candidates, ballot, independent expenditure, etc. Targeting (sometimes referred to as micro targeting) is looking at your whole district or universe and then narrowing it down to the people you need to communicate with to win. Every campaign has limits - people, time, money or all of the above. Effectively targeting helps you use your limited resources as effectively as possible.

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