Advocacy

How to use Coalition Mapping to Understand Who You Have and Who You Need.

When should I start building my coalition? In short, yesterday. but to find your way coalition mapping will help.

How to Find the Right Ads for Your Digital Advocacy Campaign

There are so many different types of ads that it can feel overwhelming to choose which ones to use for your digital advocacy campaign. You can certainly use all of them, but there are some that are likely better suited to your campaign than others, depending on your goals.

Static Ads

Digital Campaign Spending: What to Include in Your Digital Advocacy Budget

When you are setting up your digital campaign budget for advocacy, how much should you spend on digital advertising?

Print Ads for Advocacy Campaigns - Do They Still Work? 

Why the Most Positive Social Change is to Subscribe to the Resist Podcast List
I love a good podcast. Amongst all the Fox News dog whistle rhetoric, it is good to hear positive social change.  This list is a compilation of favorites from the TCW staff and we know you will love them too. Listen, get inspired, and go instill positive social change throughout the world. Welcome to The Campaign Workshop’s Resist Podcast List.

10 Non-Political Books Every Politico Should Read

*Originally written by Joe Fuld and updated by Elena Veatch 4/3/18

When you get into politics, it’s hard to resist the all too common tunnel vision of focusing only on politics. But be careful – binge watching Veep or The West Wing is not going to help you run a better campaign or organization; nor will reading solely political books.

The fact is, you are running a business. And while we like to think of politics and business as totally separate realms, it’s tough to run any political operation without a Business 101 crash course. So, take a break from the latest Clinton campaign staffer or Obama aide memoir you are probably reading, and check out some of our non-political book recommendations. Below are ten non-political books that will be helpful to any politico running a campaign, a non-profit, or really any operation.

Harnessing Geo-Fencing Technology for Advocacy

Mobile advertising in and of itself is no longer cutting edge, but how can you use it in new and interesting ways to get your advocacy message out there? One tactic we have been using more and more is geo-fencing to run mobile ad campaigns.

Advocacy Engagement Funnel: Don't Miss Your Advocacy Engagement Opportunity... 

What is the advocacy engagement funnel?