• 7 Questions with Julie Rodgers

    Oct 18, 2021 by Gaby Zwolfer

    Julie Rodgers

    Julie Rodgers and Outlove: A Queer Christian Survival Story

    read more

  • Advocacy Campaign Tips for the Win

    Mar 29, 2021

    Runner crossing finishing line on track

    Advocacy Campaign Goals Win Your Public Affairs Campaign

    Running an effective advocacy campaign takes skill and planning. As we head into 2021, there will be a lot of competition for different advocacy issues to take a spotlight, so you need to be ready to hit the ground running. We put together five tips to help you run a winning advocacy campaign.

    Have a clear and measurable goal.

    read more

  • Advocacy Engagement Funnel

    Mar 08, 2021

    Advocacy Engagement Funnel

    Advocacy Engagement Goes Further with A Funnel

    read more

  • Advocacy Tactics and Strategies Evolved

    Feb 15, 2021 by Joe Fuld

    advocacy Tactics Smiling woman and man carrying pink block on grid

    Advocacy Tactics Have Shifted Over Time

    read more

  • Lobby Visits For Advocacy: Planning a Virtual Lobby Day

    Dec 07, 2020 by Joe Fuld and Martín Diego Garcia

    planning on computer

    Lobby Day Tips: Make Your Virtual Lobby Days Impactful

    How can you get the most out of your Virtual lobby day?

    Every year groups go to Washington, D.C. or their state Capitol to try and impact legislation. At the same time, they are there with a dozen other groups doing lobby visits and it’s even hard to get nonprofit lobby days on the calendar. Lobby days can be a complicated business, but we’re here to help.

    Bottom line: If you want to make virtual lobby visit count, you need to think ahead and have a real plan.

    read more

  • Issue Advocacy Campaign Guide

    Apr 02, 2020 by Joe Fuld

    Issue advocacy campaigns

    Issue advocacy campaigns start with the best intentions. We begin with a coalition that cares about our issue and wants to make a real difference. But without a bit of strategic planning and issue campaign know-how, you will fall off track.

    read more

  • Issue Advocacy Campaign Tips To Grow Your Base

    Dec 26, 2019 by Sophie Thurber

    Issue advocacy picture of rainbow arrows

    At The Campaign Workshop, we love issue advocacy campaigns. As consultants, we get to work on a wide variety of campaigns and with a wide variety of clients. While we could never pick a favorite, working with a group of passionate people to make a substantive change on an issue they care about is our jam. People working on advocacy campaigns are the experts in their issues and are a true resource when we are working hand in hand on crafting a campaign to reach a wider audience

    read more

  • Types of Ads for Digital Advocacy Campaigns

    Feb 21, 2019

    iPhone surrounded by holi colored bowls to symbolize choices.

    How to Find the Right Ads for Your Digital Advocacy Campaign

    There are so many different types of ads that it can feel overwhelming to choose which ones to use for your digital advocacy campaign. You can certainly use all of them, but there are some that are likely better suited to your campaign than others, depending on your goals.

    Static Ads

    read more

  • A Guide to Budgeting for Your Digital Advocacy Campaign

    Jan 21, 2019

    An image of piggy bank with money coming out of it's head

    Digital Campaign Spending: What to Include in Your Digital Advocacy Budget

    read more

  • Print Ads for Advocacy Campaigns - Do They Still Work?

    Dec 13, 2018 by Sophie Thurber

    Professional female photographer reading books in book store for inspiration

    Print Ads for Advocacy Campaigns - Do They Still Work? 

    read more

  • Non-Political Books for Politicos

    May 10, 2018 by Elena Veatch

    non-political books for politicos

    10 Non-Political Books Every Politico Should Read

    *Originally written by Joe Fuld and updated by Elena Veatch 4/3/18

    When you get into politics, it’s hard to resist the all too common tunnel vision of focusing only on politics. But be careful – binge watching Veep or The West Wing is not going to help you run a better campaign or organization; nor will reading solely political books.

    The fact is, you are running a business. And while we like to think of politics and business as totally separate realms, it’s tough to run any political operation without a Business 101 crash course. So, take a break from the latest Clinton campaign staffer or Obama aide memoir you are probably reading, and check out some of our non-political book recommendations. Below are ten non-political books that will be helpful to any politico running a campaign, a non-profit, or really any operation.

    read more

  • Advocacy Engagement Funnel: Be Intentional About Advocacy

    Feb 26, 2018 by Joe Fuld

    advocacy engagement funnel

    Advocacy Engagement Funnel: Don't Miss Your Advocacy Engagement Opportunity... 

    What is the advocacy engagement funnel?

    It is hard to be intentional about advocacy engagement. That is why we built this handy advocacy engagement funnel. Think of your advocacy strategy as a funnel. You need to define what a high-value contact vs. a low-value contact will be. You want to have a clear strategy to move your action-takers to make a more meaningful action. The more personal the action the higher the value.

    read more