Everything You Need to Know to Start Your Issue Advocacy Campaign
Issue advocacy campaigns start with the best intentions. We begin with a coalition that cares about our issue and wants to make a real difference. But without a bit of strategic planning and issue campaign know-how, you will fall off track.
What is issue advocacy?
For starters, issue advocacy is when a group or organization advocates for a specific issue or policy. This is different than electoral advocacy which will have the magic words “vote for” and “vote against”.