Advocacy

Lobby Visits For Nonprofits: Planning a Virtual Lobby Day

Dec 07, 2020 by Joe Fuld and Martín Diego Garcia

Here Are Some Tips for How to Make Your Virtual Lobby Day Impactful

How can you get the most out of your Virtual lobby day?

Every year groups go to Washington, D.C. or their state Capitol to try and impact legislation. At the same time, they are there with a dozen other groups doing lobby visits and it’s even hard to get nonprofit lobby days on the calendar. Lobby days can be a complicated business, but we’re here to help.

Bottom line: If you want to make virtual lobby visit count, you need to think ahead and have a real plan.

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Tips Issue Advocacy Campaigns Can Use to Grow Their Base

Dec 26, 2019 by Sophie Thurber

At The Campaign Workshop, we love issue advocacy campaigns. As consultants, we get to work on a wide variety of campaigns and with a wide variety of clients. While we could never pick a favorite, working with a group of passionate people to make a substantive change on an issue they care about is our jam. People working on advocacy campaigns are the experts in their issues and are a true resource when we are working hand in hand on crafting a campaign to reach a wider audience

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Coalition Mapping: Understanding Your Coalition Landscape

Feb 25, 2019 by Martín Diego Garcia

How to use Coalition Mapping to Understand Who You Have and Who You Need.

When should I start building my coalition? In short, yesterday. but to find your way coalition mapping will help.

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Types of Ads for Digital Advocacy Campaigns

Feb 21, 2019

How to Find the Right Ads for Your Digital Advocacy Campaign

There are so many different types of ads that it can feel overwhelming to choose which ones to use for your digital advocacy campaign. You can certainly use all of them, but there are some that are likely better suited to your campaign than others, depending on your goals.

Static Ads

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A Guide to Budgeting for Your Digital Advocacy Campaign

Jan 21, 2019

Digital Campaign Spending: What to Include in Your Digital Advocacy Budget

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Print Ads for Advocacy Campaigns - Do They Still Work?

Dec 13, 2018 by Sophie Thurber

Print Ads for Advocacy Campaigns - Do They Still Work? 

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Create Positive Social Change with the Resist Podcast List

Jul 30, 2018

Why the Most Positive Social Change is to Subscribe to the Resist Podcast List
I love a good podcast. Amongst all the Fox News dog whistle rhetoric, it is good to hear positive social change.  This list is a compilation of favorites from the TCW staff and we know you will love them too. Listen, get inspired, and go instill positive social change throughout the world. Welcome to The Campaign Workshop’s Resist Podcast List.

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Non-Political Books for Politicos

May 10, 2018 by Elena Veatch

10 Non-Political Books Every Politico Should Read

*Originally written by Joe Fuld and updated by Elena Veatch 4/3/18

When you get into politics, it’s hard to resist the all too common tunnel vision of focusing only on politics. But be careful – binge watching Veep or The West Wing is not going to help you run a better campaign or organization; nor will reading solely political books.

The fact is, you are running a business. And while we like to think of politics and business as totally separate realms, it’s tough to run any political operation without a Business 101 crash course. So, take a break from the latest Clinton campaign staffer or Obama aide memoir you are probably reading, and check out some of our non-political book recommendations. Below are ten non-political books that will be helpful to any politico running a campaign, a non-profit, or really any operation.

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Advocacy Engagement Funnel: Be Intentional About Advocacy

Feb 26, 2018 by Joe Fuld

Advocacy Engagement Funnel: Don't Miss Your Advocacy Engagement Opportunity... 

What is the advocacy engagement funnel?

It is hard to be intentional about advocacy engagement. That is why we built this handy advocacy engagement funnel. Think of your advocacy strategy as a funnel. You need to define what a high-value contact vs. a low-value contact will be. You want to have a clear strategy to move your action-takers to make a more meaningful action. The more personal the action the higher the value.

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10 Tips to Amp Up Your Advocacy Marketing

Jan 22, 2018 by Joe Fuld

10 Tips for Your Advocacy Marketing

If you've ever worked on an issue advocacy campaign, you know that convincing person to even listen to your message can be a difficult task. Now, more than ever, public opinion has become harder to shape when people tune out information more than they tune into it. Below are 10 tips that can make your advocacy marketing communications more effective and accessible to your audience. 

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How Can I Build My List For Fundraising?

Oct 16, 2017 by Joe Fuld

List Building for Campaign Fundraising: Start With Friends and Family.

List building is an art and a science. When you start a campaign your friends and family are pumped up, you have some committed volunteers, and maybe you even have an official campaign Facebook page.  One key question remains, can you raise the money?  This is where list building comes in.

List Building Before You Run:

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