Issue advocacy campaigns start with the best intentions. We begin with a coalition that cares about our issue and wants to make a real difference. But without a bit of strategic planning and issue campaign know-how, you will fall off track.
At The Campaign Workshop, we love issue advocacy campaigns. As consultants, we get to work on a wide variety of campaigns and with a wide variety of clients. While we could never pick a favorite, working with a group of passionate people to make a substantive change on an issue they care about is our jam. People working on advocacy campaigns are the experts in their issues and are a true resource when we are working hand in hand on crafting a campaign to reach a wider audience
How to Find the Right Ads for Your Digital Advocacy Campaign
There are so many different types of ads that it can feel overwhelming to choose which ones to use for your digital advocacy campaign. You can certainly use all of them, but there are some that are likely better suited to your campaign than others, depending on your goals.
Why the Most Positive Social Change is to Subscribe to the Resist Podcast List
I love a good podcast. Amongst all the Fox News dog whistle rhetoric, it is good to hear positive social change. This list is a compilation of favorites from the TCW staff and we know you will love them too. Listen, get inspired, and go instill positive social change throughout the world. Welcome to The Campaign Workshop’s Resist Podcast List.
*Originally written by Joe Fuld and updated by Elena Veatch 4/3/18
When you get into politics, it’s hard to resist the all too common tunnel vision of focusing only on politics. But be careful – binge watching Veep or The West Wing is not going to help you run a better campaign or organization; nor will reading solely political books.
The fact is, you are running a business. And while we like to think of politics and business as totally separate realms, it’s tough to run any political operation without a Business 101 crash course. So, take a break from the latest Clinton campaign staffer or Obama aide memoir you are probably reading, and check out some of our non-political book recommendations. Below are ten non-political books that will be helpful to any politico running a campaign, a non-profit, or really any operation.
Advocacy Engagement Funnel: Don't Miss Your Advocacy Engagement Opportunity...
What is the advocacy engagement funnel?
It is hard to be intentional about advocacy engagement. That is why we built this handy advocacy engagement funnel. Think of your advocacy strategy as a funnel. You need to define what a high-value contact vs. a low-value contact will be. You want to have a clear strategy to move your action-takers to make a more meaningful action. The more personal the action the higher the value.
If you've ever worked on an issue advocacy campaign, you know that convincing person to even listen to your message can be a difficult task. Now, more than ever, public opinion has become harder to shape when people tune out information more than they tune into it. Below are 10 tips that can make your advocacy marketing communications more effective and accessible to your audience.
List Building for Campaign Fundraising: Start With Friends and Family.
List building is an art and a science. When you start a campaign your friends and family are pumped up, you have some committed volunteers, and maybe you even have an official campaign Facebook page. One key question remains, can you raise the money? This is where list building comes in.
Whether it is for advocacy or fundraising, nonprofits spend a lot of time list building. With the right plan, an organization can grow and engage through their list. But done the wrong way, list building can be a waste of money and resources. Here is some advice on list build for organizations:
Our team is made up of amazing creative, organizational, and political consulting talent committed to achieving political and advocacy goals. We have worked for candidates and causes, big and small, all across the country.