• Online Advertising Doesn't Mean Instant

    Jan 14, 2023 by Joe Fuld (he/him)

    Online Advertising

     

    Online Advertising- Plan to Move Fast 

    Fast and instant are different -
    While it’s true that the world of online advertising is fast paced and it certainly gives us information much more quickly than any other medium, banking on instantaneous traction is a good way to fall short of your goals. This is because online advertising is not a synonym for instant. Planning will give you time to really define your goals and make sure your campaign has the right components, creative, and timeline to achieve them.

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  • Advocacy Strategies for Lame Duck Sessions

    Nov 07, 2022 by Joe Fuld (he/him)

    lame duck

    Lame Duck Sessions: Achieve Your Advocacy Goals 

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  • 7 Questions with Dana Milbank

    Sep 19, 2022 by Elizabeth Rowe (she/her)

    Dana Milbank

    Exclusive Interview with Dana Milbank

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  • 7 Questions with Julie Rodgers

    Jul 25, 2022 by Gaby Zwolfer

    Julie Rodgers

    Julie Rodgers and Outlove: A Queer Christian Survival Story

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  • Advocacy Strategies: Approach Change Holistically

    Dec 27, 2021 by Martín Diego Garcia (he/him)

    advocacy strategy

    Building Advocacy Campaigns on Winning Advocacy Strategies

    Advocacy campaigns should be built on advocacy strategies. Simple, right? But creating a strong foundation for an advocacy campaign is sometimes easier said than done.

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  • Advocacy Campaign Tips for the Win

    Mar 29, 2021

    Runner crossing finishing line on track

    Advocacy Campaign Goals Win Your Public Affairs Campaign

    Running an effective advocacy campaign takes skill and planning. As we head into 2021, there will be a lot of competition for different advocacy issues to take a spotlight, so you need to be ready to hit the ground running. We put together five tips to help you run a winning advocacy campaign.

    Have a clear and measurable goal.

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  • Advocacy Engagement Funnel

    Mar 08, 2021

    Advocacy Engagement Funnel

    Advocacy Engagement Goes Further with A Funnel

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  • Advocacy Tactics and Strategies Evolved

    Feb 15, 2021 by Joe Fuld (he/him)

    advocacy Tactics Smiling woman and man carrying pink block on grid

    Advocacy Tactics Have Shifted Over Time

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  • Lobby Visits For Advocacy: Planning a Virtual Lobby Day

    Dec 07, 2020 by Joe Fuld (he/him) and Martín Diego Garcia (he/him)

    planning on computer

    Lobby Day Tips: Make Your Virtual Lobby Days Impactful

    How can you get the most out of your Virtual lobby day?

    Every year groups go to Washington, D.C. or their state Capitol to try and impact legislation. At the same time, they are there with a dozen other groups doing lobby visits and it’s even hard to get nonprofit lobby days on the calendar. Lobby days can be a complicated business, but we’re here to help.

    Bottom line: If you want to make virtual lobby visit count, you need to think ahead and have a real plan.

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  • Issue Advocacy Campaign Guide

    Apr 02, 2020 by Joe Fuld (he/him)

    Issue advocacy campaigns

    Issue advocacy campaigns start with the best intentions. We begin with a coalition that cares about our issue and wants to make a real difference. But without a bit of strategic planning and issue campaign know-how, you will fall off track.

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  • Issue Advocacy Campaign Tips To Grow Your Base

    Dec 26, 2019 by Sophie Thurber (she/her)

    Issue advocacy picture of rainbow arrows

    At The Campaign Workshop, we love issue advocacy campaigns. As consultants, we get to work on a wide variety of campaigns and with a wide variety of clients. While we could never pick a favorite, working with a group of passionate people to make a substantive change on an issue they care about is our jam. People working on advocacy campaigns are the experts in their issues and are a true resource when we are working hand in hand on crafting a campaign to reach a wider audience

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  • Types of Ads for Digital Advocacy Campaigns

    Feb 21, 2019

    iPhone surrounded by holi colored bowls to symbolize choices.

    How to Find the Right Ads for Your Digital Advocacy Campaign

    There are so many different types of ads that it can feel overwhelming to choose which ones to use for your digital advocacy campaign. You can certainly use all of them, but there are some that are likely better suited to your campaign than others, depending on your goals.

    Static Ads

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