• Issue Advocacy Campaign Guide

    Apr 02, 2020 by Joe Fuld

    Overhead view of crowd marching in street

    Issue advocacy campaigns start with the best intentions. We begin with a coalition that cares about our issue and wants to make a real difference. But without a bit of strategic planning and issue campaign know-how, you will fall off track.

    read more

  • Tips Issue Advocacy Campaigns Can Use to Grow Their Base

    Dec 26, 2019 by Sophie Thurber

    Picture of rainbow arrows pointing up

    At The Campaign Workshop, we love issue advocacy campaigns. As consultants, we get to work on a wide variety of campaigns and with a wide variety of clients. While we could never pick a favorite, working with a group of passionate people to make a substantive change on an issue they care about is our jam. People working on advocacy campaigns are the experts in their issues and are a true resource when we are working hand in hand on crafting a campaign to reach a wider audience

    read more

  • Coalition Mapping: Understanding Your Coalition Landscape

    Feb 25, 2019 by Martín Diego Garcia

    Coalition mapping: a picture of scrunched up pieces of paper and one yellow ball is depicted like a bright light bulb

    How to use Coalition Mapping to Understand Who You Have and Who You Need.

    When should I start building my coalition? In short, yesterday. but to find your way coalition mapping will help.

    read more

  • Types of Ads for Digital Advocacy Campaigns

    Feb 21, 2019

    iPhone surrounded by holi colored bowls to symbolize choices.

    How to Find the Right Ads for Your Digital Advocacy Campaign

    There are so many different types of ads that it can feel overwhelming to choose which ones to use for your digital advocacy campaign. You can certainly use all of them, but there are some that are likely better suited to your campaign than others, depending on your goals.

    Static Ads

    read more

  • A Guide to Budgeting for Your Digital Advocacy Campaign

    Jan 21, 2019

    An image of piggy bank with money coming out of it's head

    Digital Campaign Spending: What to Include in Your Digital Advocacy Budget

    read more

  • Print Ads for Advocacy Campaigns - Do They Still Work?

    Dec 13, 2018 by Sophie Thurber

    Professional female photographer reading books in book store for inspiration

    Print Ads for Advocacy Campaigns - Do They Still Work? 

    read more

  • Create Positive Social Change with the Resist Podcast List

    Jul 30, 2018

    Create Positive Social Change with the Resist Podcast List

    Why the Most Positive Social Change is to Subscribe to the Resist Podcast List
    I love a good podcast. Amongst all the Fox News dog whistle rhetoric, it is good to hear positive social change.  This list is a compilation of favorites from the TCW staff and we know you will love them too. Listen, get inspired, and go instill positive social change throughout the world. Welcome to The Campaign Workshop’s Resist Podcast List.

    read more

  • Non-Political Books for Politicos

    May 10, 2018 by Elena Veatch

    non-political books for politicos

    10 Non-Political Books Every Politico Should Read

    *Originally written by Joe Fuld and updated by Elena Veatch 4/3/18

    When you get into politics, it’s hard to resist the all too common tunnel vision of focusing only on politics. But be careful – binge watching Veep or The West Wing is not going to help you run a better campaign or organization; nor will reading solely political books.

    The fact is, you are running a business. And while we like to think of politics and business as totally separate realms, it’s tough to run any political operation without a Business 101 crash course. So, take a break from the latest Clinton campaign staffer or Obama aide memoir you are probably reading, and check out some of our non-political book recommendations. Below are ten non-political books that will be helpful to any politico running a campaign, a non-profit, or really any operation.

    read more

  • Advocacy Engagement Funnel: Be Intentional About Advocacy

    Feb 26, 2018 by Joe Fuld

    advocacy engagement funnel

    Advocacy Engagement Funnel: Don't Miss Your Advocacy Engagement Opportunity... 

    What is the advocacy engagement funnel?

    It is hard to be intentional about advocacy engagement. That is why we built this handy advocacy engagement funnel. Think of your advocacy strategy as a funnel. You need to define what a high-value contact vs. a low-value contact will be. You want to have a clear strategy to move your action-takers to make a more meaningful action. The more personal the action the higher the value.

    read more

  • 10 Tips to Amp Up Your Advocacy Marketing

    Jan 22, 2018 by Joe Fuld

    advocacy marketing

    10 Tips for Your Advocacy Marketing

    If you've ever worked on an issue advocacy campaign, you know that convincing person to even listen to your message can be a difficult task. Now, more than ever, public opinion has become harder to shape when people tune out information more than they tune into it. Below are 10 tips that can make your advocacy marketing communications more effective and accessible to your audience. 

    read more

  • How Can I Build My List For Fundraising?

    Oct 16, 2017 by Joe Fuld

    build my list

    List Building for Campaign Fundraising: Start With Friends and Family.

    List building is an art and a science. When you start a campaign your friends and family are pumped up, you have some committed volunteers, and maybe you even have an official campaign Facebook page.  One key question remains, can you raise the money?  This is where list building comes in.

    List Building Before You Run:

    read more

  • Why Your Non-profit Should Resist Buying a Fundraising List

    Sep 11, 2017 by Joe Fuld

    list building

    List Building Matters

    Whether it is for advocacy or fundraising, nonprofits spend a lot of time list building. With the right plan, an organization can grow and engage through their list. But done the wrong way, list building can be a waste of money and resources.  Here is some advice on list build for organizations:

    read more