Advocacy Polling, Research and Focus Groups
Jan 26, 2015
Advocacy Polling: Do Your Homework and Research
Advocacy polling is an important foundation for campaigns that are, more often than not, a long haul. They require long-term planning and commitment, and ideally, they have the benefit of staff that has extensive knowledge and policy experience in a particular issue area. That deep knowledge of an issue is incredibly valuable, but it can also create some message obscurity if you’re not careful. In other words, there can be a huge temptation to explain, in minute detail, the many nuances of the issue you’re working on, but that detail (counter-intuitive as it may be) can often be a turnoff for your average supporter.