Ballot measure decisions : Three paper airplanes flying in different directions. Two are black and one is neon yellow.
Four young adults standing in a circle looking at their phones,. Their faces are barely visible.
Ballot measure Polling  - pen checking off box in a row of  black square boxes
Your ballot measure here

Qualifying a Ballot Measure

by The Campaign Workshop

Sometimes the most difficult part of a ballot measure campaign is qualifying a ballot measure for the the ballot. Advocacy and political organizations alike have long used the ballot measure (or referendum, question, initiative, etc., depending on where you’re from) as a tool to advance their mission. It’s a way to get the public involved with your issue, and to show widespread support if successful.