• Peer-to-Peer Texting: Is the Party Over?

    Oct 25, 2021 by Joe Fuld (he/him)

    Peer-to-Peer texting: Is the party over?

    Peer-to-Peer Texting is Changing: Understand the Landscape

    Whether you like peer-to-peer texting or hate it, it is essential to understand it if you run an organization or a political campaign. This is due to a changing landscape with real implications for fundraising, organizing, and voter turnout activities in the short and long term. 

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  • Political Advertising Mediums - Pros and Cons

    Dec 03, 2020

    birds eye view of a table with people using their technology

    Political Advertising:  Choose The Right Medium for Your Campaign

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  • Digital Advertising Acronyms: Key Terms For Digital Campaign Ads

    May 11, 2020 by The Campaign Workshop

    Colorful block letters digital advertising acronyms

    Digital Advertising Acronyms - Key Terms for Political & Advocacy Digital Ads

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  • Political Campaign Ads: How to Get the Most Out of Digital Advertising

    Mar 09, 2020 by The Campaign Workshop

    Woman smiling at phone - Political Campaign Ads

    Political Campaign Ads: Tips To Get More From Your Advertising Spend

    Political campaign ads are part of every election cycle and we’re rounding up some tips on how to get the most for your campaign. In this post, we’re focusing on digital ads. Digital ads tend to be more cost-effective than TV, so you can reach a wider audience with a smaller budget. Where you run your ads and on what platforms is determined by your budget, target audience and the size of your race.

    Social Media

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  • Political Writing: 7 Questions on Writing for Politics

    Dec 19, 2019 by Ben Holse (he/him)

    Bird's eye view of a man working on his laptop on a circular, wooden, coffee table with a cup of coffee.

    Political Writing Best Practices

    Recently a student at Queens University, Stephen Crotty, reached out to The Campaign Workshop with questions for his paper on political writing. Stephen’s questions were really thoughtful and forced me think critically about some of the things I do when communicating for politics. Stephen kindly agreed to let us repost his questions and my responses as a 7 questions post. 

    What are the most prevalent genres of writing that workers in political campaigns encounter?

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  • Communicating With Your Artist

    Feb 01, 2016

    communicating with your artist

    Communicating With Your Artists Isn't as Hard as You Think

    A lot of people struggle to communicate with an artist to get the design they want for their project. Working with someone outside of your field can sometimes be frustrating for you and the person you’re working with. You may not feel confident in knowing what to ask for, or you may not realize everything that goes into designing something. The most important thing is to be respectful and give people the benefit of the doubt. They’ll enjoy working with you more, and you’re more likely to end up with a better result. In addition to that old nugget of wisdom, making sure you are communicating with your artist and keeping an open mind are your best bets to a good final product.

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  • Political Advertising Mediums

    Jun 18, 2015 by Ben Holse (he/him)

    Political Advertising Mediums

    The Pros and Cons of Political Advertising Mediums

    Political campaigns have a number of options when it comes to political advertising. Which political advertising medium a campaign chooses depends largely on their strategic objectives, targets, and, of course, budget. Below is a very general overview of the most common modern candidate campaign communication mediums and their pros and cons.

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