Tips and Tricks for Getting the Most Bang for Your Buck on Your Political Campaign Ads
Political campaign ads are part of every election cycle and we’re rounding up some tips on how to get the most for your campaign. In this post, we’re focusing on digital ads. Digital ads tend to be more cost-effective than TV, so you can reach a wider audience with a smaller budget. Where you run your ads and on what platforms is determined by your budget, target audience and the size of your race.
Recently a student at Queens University, Stephen Crotty, reached out to The Campaign Workshop with questions for his paper on political writing. Stephen’s questions were really thoughtful and forced me think critically about some of the things I do when communicating for politics. Stephen kindly agreed to let us repost his questions and my responses as a 7 questions post.
What are the most prevalent genres of writing that workers in political campaigns encounter?
Communicating With Your Artists Isn't as Hard as You Think
A lot of people struggle to communicate with an artist to get the design they want for their project. Working with someone outside of your field can sometimes be frustrating for you and the person you’re working with. You may not feel confident in knowing what to ask for, or you may not realize everything that goes into designing something. The most important thing is to be respectful and give people the benefit of the doubt. They’ll enjoy working with you more, and you’re more likely to end up with a better result. In addition to that old nugget of wisdom, making sure you are communicating with your artist and keeping an open mind are your best bets to a good final product.
The Pros and Cons of Political Advertising Mediums
Political campaigns have a number of options when it comes to political advertising. Which political advertising medium a campaign chooses depends largely on their strategic objectives, targets, and, of course, budget. Below is a very general overview of the most common modern candidate campaign communication mediums and their pros and cons.
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