Building a Connective Advocacy Campaign to Move the Needle

A busy terminal with lots of people of all ages and races. Partly blurry to capture movement.

Using Testimonials in Your Advocacy Campaign

One way to move the needle in your advocacy campaign is to highlight the human impact of your issue. By recruiting community members who have been directly affected by your issue to share their stories, you can make the seemingly arbitrary stakes of policy decisions more tangible for people.

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