Campaign Direct Mail
Using Testimonials in Your Advocacy Campaign
One way to move the needle in your advocacy campaign is to highlight the human impact of your issue. By recruiting community members who have been directly affected by your issue to share their stories, you can make the seemingly arbitrary stakes of policy decisions more tangible for people.
Mail and Digital Belong Together in Your Advocacy Strategy
Campaign Tips for Great Democratic Direct Mail
Democratic direct mail is everywhere. But there is a big difference between great Democratic direct mail and ho hum run of the mil campaign mail. Here are 12 fundamental points that will make great Democratic direct mail, with a clear contrast that wins races.