Political Yard Signs- The Pros & Cons of Campaign Signs
Political yards signs are everywhere during elections—and we all like them as much as the next political junkie, but very early on we were taught that POLITICAL YARD SIGNS DON’T VOTE. We have heard all of the excuses of why your city is different and unique, and that if you don’t have more campaign yard signs than your opponent, you will lose. Reality check: it has been our experience that this is absolutely not true.
Paul Lage is the President and CEO of Gill Studios, which includes Gill-line: the largest producer of political yard signs, decals, and bumper stickers in the country. We asked Paul for some industry tips to help campaigns navigate the process of designing and printing yard signs and other campaign materials.
1. What are some of the greatest challenges of being in the political yard sign and bumper sticker business?
Bring Moneyball Campaign Metrics to Your Advocacy or Political Campaign
Whether it is your first or last advocacy or political campaign, one thing never changes—numbers matter. Learn what campaign metrics you need to track.
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