Campaign Social Media Mistakes

As nonprofits leave Twitter or X, we discuss the implications of this decision and where nonprofits can go instead. Before you go, plan the next steps and consider the impact on your organization. This post serves as an update to one of last year's most engaging discussions.

Dr. Alan Rosenblatt is an expert in social media strategy. He is the Director of Digital Research for Lake Research Partners, a Partner and Lead Digital & Social Media Strategist at turner4D, and a Principal at Unfiltered.Media with 30 years of experience in the digital politics industry.

In this day in age, social media is essential to any advocacy or political campaign. Every successful campaign in the past few years has implemented social media to win over voters' hearts and minds. Integrating social media properly into your communication strategy is particularly useful when you're trying to reach young voters in an authentic way.