Content Strategy

Nonprofit Blogging the Easy Way

Jul 26, 2021 by Joe Fuld (he/him)

Nonprofit Blogging Is Easier Than You Think

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How to Write a Blog Post the Easy Way

Oct 10, 2019 by Joe Fuld (he/him)

Writing a Blog Post is Easier than You Think

This is probably the most meta blog post ever written. A blog post about writing a blog post. However, writing a blog post is not always intuitive for folks. Often, people who are asked to write a blog post for their organization don’t get the direction they need to write an effective post that yields traffic. As the saying goes, practice makes perfect! Become a master blog writer with these tips:

All good blogs have the following elements:

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Content Marketing is a Team Sport

Feb 28, 2019

Content Marketing With a Small Team Can Reach Your Goals

Eight years ago, we started The Campaign Workshop blog to share our knowledge with an online community of advocates, nonprofits, labor unions, staffers, campaign operatives, political candidates, and progressive groups and organizations. Today, we have over 1,000 blog subscribers and 20,000 monthly unique page views to our website, which has far exceeded our expectations.

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Best Practices for Your Next Content Launch

Apr 10, 2017 by Joe Fuld (he/him)

3, 2, 1... Liftoff! How to Plan for an Awesome Content Launch

Before a content launch, it is useful to have a system or checklist to make sure people know your new product exists and engages with it. This is a critical part of tour content's early success. This system is more than a tweet or a release—it is a holistic approach to all of it.

Here is my system for a successful content launch…

Know your message. 

Whether you are launching a business or a product you need to know what you are trying to say.

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Content Marketing for Nonprofits

Sep 18, 2014 by Joe Fuld (he/him)

Why Your Nonprofit's Approach to Content Marketing Is Wrong

The way we write must change. It’s kind of sad actually, but due to the ways search engines operate, we need to consider how folks search for content into the way we craft our words.  While repeating a phrase like content marketing seems crazy, SEO has made some keyword repetition throughout your content marketing a necessity - but there is more to it than stuffing a bunch of keywords.

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