• How to Write a Blog Post the Easy Way

    Oct 10, 2019 by Joe Fuld and Hope Rohrbach

    Person typing on laptop

    Writing a Blog Post is Easier than You Think

    This is probably the most meta blog post ever written. A blog post about writing a blog post. However, writing a blog post is not always intuitive for folks. Often, people who are asked to write a blog post for their organization don’t get the direction they need to write an effective post that yields traffic. As the saying goes, practice makes perfect! Become a master blog writer with these tips:

    All good blogs have the following elements:

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  • Content Marketing is a Team Sport

    Feb 28, 2019 by Hope Rohrbach

    Diverse group of individuals working together to improve their content marketing efforts

    How Small Teams Can Leverage Content Marketing to Reach Their Business Goals

    Five years ago, we started The Campaign Workshop blog to share our knowledge with an online community of advocates, nonprofits, labor unions, staffers, campaign operatives, political candidates, and progressive groups and organizations. Today, we have over 650 blog subscribers and 20,000 monthly unique page views to our website, which has far exceeded our expectations.

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  • Best Practices for Your Next Content Launch

    Apr 10, 2017 by Joe Fuld

    content launch

    3, 2, 1... Liftoff! How to Plan for an Awesome Content Launch

    Before a content launch, it is useful to have a system or checklist to make sure people know your new product exists and engages with it. This is a critical part of tour content's early success. This system is more than a tweet or a release—it is a holistic approach to all of it.

    Here is my system for a successful content launch…

    Know your message. 

    Whether you are launching a business or a product you need to know what you are trying to say.

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