• Ditch the Clipboard for Online Petitions

    Jun 08, 2020 by Elena Veatch

    Students signing petitions opposed to online petitions

    Online Petitions Can Build Your Email List 

    You don’t need a clipboard for online petitions, but you do need a strategy.

    Online petitions are a great way to bolster your supporter base around an issue. You can use a digital action as a hook to get folks involved with your campaign or cause in the long run. List building isn’t always easy, quick, or cheap—make sure you plan ahead so you can do it right and make the most out of your new supporters.

    How do online petitions work?

    read more

  • Digital Advocacy: Develop an Advocacy Advertising Strategy

    Jan 26, 2017 by Sophie Thurber

    Digital Advocacy

    Digital Advocacy Advertising Strategy: Where Do I Start?

    Want to start a digital advocacy campaign but having trouble setting priorities and figuring out where to start?  Creating an advocacy strategy and setting a clear goal for your campaign is  an important first step in the success of your program. As we discuss in our ebook, Guide to Digital Advocacy, here are few helpful tips to get you started. 

    read more

  • Cost Per Acquisition Campaign Strategies

    Jun 08, 2015 by Joe Fuld

    Cost per Acquisition

    Get More from Your Nonprofit Cost per Acquisition Campaign

    For a long time we have worked with publishers like Change.org, Care2 and Daily Kos on cost per acquisition (CPA) campaigns. Often the ROI is good on those names for both fundraising and advocacy, but for some, a purely petition driven cost per acquisition strategy is not yielding the benefit it once did.

    There will always be a need for list building vehicles – and petitions can and should be a part of it – but if folks use it as their only means, they may burn out the tactic and not develop any real alternatives.

    read more