You don’t need a clipboard for online petitions, but you do need a strategy.
Online petitions are a great way to bolster your supporter base around an issue. You can use a digital action as a hook to get folks involved with your campaign or cause in the long run. List building isn’t always easy, quick, or cheap—make sure you plan ahead so you can do it right and make the most out of your new supporters.
Want to start a digital advocacy campaign but having trouble setting priorities and figuring out where to start? Creating an advocacy strategy and setting a clear goal for your campaign is an important first step in the success of your program. As we discuss in our ebook, Guide to Digital Advocacy, here are few helpful tips to get you started.
For a long time we have worked with publishers like Change.org, Care2 and Daily Kos on cost per acquisition (CPA) campaigns. Often the ROI is good on those names for both fundraising and advocacy, but for some, a purely petition driven cost per acquisition strategy is not yielding the benefit it once did.
There will always be a need for list building vehicles – and petitions can and should be a part of it – but if folks use it as their only means, they may burn out the tactic and not develop any real alternatives.
Our team is made up of amazing creative, organizational, and political consulting talent committed to achieving political and advocacy goals. We have worked for candidates and causes, big and small, all across the country.
