The Ultimate guide to Political Printing

Ultimate Guide to Political Direct Mail Printing—Part 2

by The Campaign Workshop

In part one of this series we talked about the characteristics of a good printer for political direct mail printing and how to find them. This week we’re going to talk about schedules and paper.

mailbox

Democratic Direct Mail for Absentee and Early Vote in Democratic Primaries

by Joe Fuld (He/Him)

I have heard the story many a time; "I am running down ballot in a state-wide primary, so I am only going to do television." Sadly, if you are still using a Television only strategy you may miss many voters you need to reach.

political mail democratic

Making Political Direct Mail More Democratic

by Joe Fuld (He/Him)

We find it sad that as Democratic political direct mail consultants, the mail we see is often very un-democratic. It’s hard to get real engagement from voters or constituents if you don't even try. Here are some tips on how to increase engagement in your campaigns and make real democratic direct mail.

targeting

Democratic Direct Mail Targeting

by The Campaign Workshop

Democratic direct mail targeting used to be seen as a mysterious realm where political consultants pulled voter targets out from behind a magic curtain. With the advent of modern voter file software by folks like Catalist, NGP VAN, Targetsmart, NationBuilder and L2, you can have direct access to the voter data and models you need to make targeting decisions for your campaign. But if this is the first time you are running a campaign or working with voter data, here are some tips for Democratic direct mail targeting, these tips will also be helpful in developing your field and phone program.