Video Buying Options for Independent Expenditure Campaigns

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Understanding the Different Terms and Tactics for Incorporating Video Into Your Independent Expenditure Campaign

It’s 2019, so by now you’re probably well aware that television extends beyond traditional broadcast and that your independent expenditure campaign’s paid media plan probably should as well. But what is the difference between all these different video buying terms and which tactic is the best for your campaign? We’re here to break it down for you.

 

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Digital Targeting and Messaging Tactics for Independent Expenditure Campaigns

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Tips You Can Use as You’re Setting Up Your Digital Targeting and Messaging for Your Independent Expenditure Campaign

Independent expenditure campaigns play a unique role in an election, largely by filling gaps campaigns have. These gaps are often caused by resources being directed elsewhere and independent expenditures can help bolster a campaign by targeting audiences with messaging that candidate campaigns either can’t or won’t reach.

 

Targeting

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