• List Matching For Digital Politics & Advocacy

    Oct 22, 2020 by The Campaign Workshop

    list matching

    List Matching: The What, Why, and How of Digital Targeting

    Political advertising can be expensive, so it is imperative to make sure that every dollar is well spent. A big chunk of that change will go towards figuring out who you want to serve your ads to and where, whether for conversion or eyeballs. Over the past few years, methods for creating ad universes have evolved to become more precise and granular – enter list matching.  

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  • Video Buying Options for Independent Expenditure Campaigns

    Jun 10, 2019

    Blank tvs up on a wall

    Understanding the Different Terms and Tactics for Incorporating Video Into Your Independent Expenditure Campaign

    It’s 2019, so by now you’re probably well aware that television extends beyond traditional broadcast and that your independent expenditure campaign’s paid media plan probably should as well. But what is the difference between all these different video buying terms and which tactic is the best for your campaign? We’re here to break it down for you.


    Connected Television

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  • Independent Expenditure Campaigns: Digital Targeting & Messaging

    May 16, 2019

    Independent expenditure - circle of hands.

    Independent Expenditure Campaign Tips for Digital Targeting & Messaging.

    Independent expenditure campaigns play a unique role in elections.  Independent campaigns fill gaps campaigns have. These gaps are caused by resources being directed elsewhere. Independent expenditures can help bolster a campaign by targeting audiences with messaging that candidate campaigns either can’t or won’t reach.


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  • Digital Political Targeting: Think Beyond Cookies

    Sep 24, 2018

    Digital political targeting: think beyond cookies

    Digital Political Targeting: If you give a campaign a cookie...

    Digital political targeting can be tricky to navigate, but when done right, it can make digital ads work effectively and efficiently.

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  • Targeting for Twitter

    Dec 07, 2017

    digital targeting

    Digital Targeting for Your Advertising Campaign on Twitter

    We often talk about how one big advantage of digital advertising is the digital targeting available to the advertiser. The same is true on Twitter, if not more so. Twitter, along with other social media channels, has the benefit of users providing their own information, making the targeting easier. In addition, as users log on and engage on Twitter, their profiles are updated to reflect how they behave online.

    Twitter offers a wide range of digital targeting options, including:

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  • Advanced Micro Targeting: Campaign Data Targeting Is Key to Winning

    Oct 31, 2013 by The Campaign Workshop

    Advanced Targeting Is Key to WInning

    Advanced Micro Targeting Tips for Your Campaign

    Advanced micro targeting can be the advantage you need to win your campaign. Before we get deep into micro targeting voter modeling other advanced targeting,  let’s start off by defining targeting so that we are all on the same page. This is a basic rule for all campaigns: candidates, ballot, independent expenditure, etc. Political data targeting (sometimes referred to as micro targeting) is looking at your whole district or universe and then narrowing it down to the people you need to communicate with to win. Every campaign has limits - people, time, money or all of the above. Effectively targeting helps you use your limited resources as effectively as possible.

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