independent expenditure campaign

Independent Expenditure Campaign Tips for Digital Targeting & Messaging

by Julie Watson (She/Her)

Independent expenditure campaigns play a unique and vital role in many elections. They can support candidate campaigns by filling the gaps that they may have in their strategies, resources, or messages. These independent campaigns can use digital advertising to target different audiences, convey different messages, and use different tactics than candidate campaigns. This can help the candidate campaigns reach, persuade, and mobilize more voters.

list matching

List Matching For Digital Politics & Advocacy

by The Campaign Workshop

Political advertising can be expensive, so it is imperative to make sure that every dollar is well spent. A big chunk of that change will go towards figuring out who you want to serve your ads to and where, whether for conversion or eyeballs. Over the past few years, methods for creating ad universes have evolved to become more precise and granular – enter list matching.

Blank tvs up on a wall

Video Buying Options for Independent Expenditure Campaigns

by The Campaign Workshop

It’s 2019, so by now you’re probably well aware that television extends beyond traditional broadcast and that your independent expenditure campaign’s paid media plan probably should as well. But what is the difference between all these different video buying terms and which tactic is the best for your campaign? We’re here to break it down for you.

Digital political targeting: think beyond cookies

Digital Political Targeting: Think Beyond Cookies

by The Campaign Workshop

Digital political targeting can be tricky to navigate, but when done right, it can make digital ads work effectively and efficiently.

digital targeting

Targeting for Twitter

by The Campaign Workshop

We often talk about how one big advantage of digital advertising is the digital targeting available to the advertiser. The same is true on Twitter, if not more so. Twitter, along with other social media channels, has the benefit of users providing their own information, making the targeting easier. In addition, as users log on and engage on Twitter, their profiles are updated to reflect how they behave online.


Advanced Micro Targeting: Campaign Data Targeting Is Key to Winning

by The Campaign Workshop

Advanced micro targeting can be the advantage you need to win your campaign. Before we get deep into micro targeting voter modeling other advanced targeting, let’s start off by defining targeting so that we are all on the same page. This is a basic rule for all campaigns: candidates, ballot, independent expenditure, etc.