How to Use Earned Media to Improve the Credibility of Your IE

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Earned Media Can Help You Gain the Trust of the General Public

When it comes to your independent expenditure strategy, earned media doesn’t need to be your enemy, it can be your friend. Earned media can actually help you raise awareness for your independent expenditure campaign and improve engagement with your campaign amongst the general public. Whether you attract positive or negative attention, well, that’s on you!

 

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