Earned Media

In a time of a 24-hour news cycle and deep mistrust in government, breaking through the noise to reach targeted communities, including voters, requires more than just a well-funded paid media program. For issue-based organizations and progressive campaigns, earned media, “free” coverage in news outlets, remains a necessary tool for building credibility, shaping narratives, and communicating with key audiences. Unlike paid media, which can be dismissed as biased messaging, a third-party endorsement from a reputable journalist validates your message and delivers it to audiences who are increasingly tuning out traditional advertising. But navigating the modern media landscape can feel very overwhelming. 

This blog will help demystify the process and offer a roadmap for campaigns or advocacy efforts of any size to harness the power of press coverage.

When it comes to your independent expenditure strategy, earned media doesn’t need to be your enemy, it can be your friend. Earned media can actually help you raise awareness for your independent expenditure campaign and improve engagement with your campaign amongst the general public. Whether you attract positive or negative attention, well, that’s on you!

Thought leadership is not used to its true potential in public affairs. With so much noise out there, engaging thought leaders to build a public campaign around a policy or public affairs goal can be really important. Especially these days, separating your issue from the rest and making it a priority is a necessity. Similar to storytelling , thought leadership is about engaging community stakeholders to tell their reasons behind moving an issue forward.

You’ve decided to run for office - congratulations! You’re probably wondering how to get your message out to the community, and you might be a little overwhelmed by all your options. it's time for your campaign budget to come to to the rescue.