Efficient Digital Advertising

Digital programs are not a "set it and forget it" tactic. The organizations that get the best return on their digital investment are the ones actively monitoring performance, identifying opportunities, and making strategic adjustments in real time. If you’re working with a digital firm, that means learning to read a digital report with confidence and knowing which metrics actually matter for your specific goals.

In our last blog post, Digital Advocacy: Advertising Campaign Goal Setting Part I,  we talked about how to develop digital advocacy strategy, cost per acquisition (CPA) campaigns, email programs and the best ways to utilize ad testing. In today's post, we take a closer look at using tactics like paid digital advertising, social media and analytics for digital advocacy. You can also read more about this in our latest ebook, Guide to Digital Advocacy.