• Direct Mail Testing Is Worth the Time and Resources

    Jul 06, 2020 by Elena Veatch

    two envelopes side by side, one with a check mark and one with an x

    Measure Your Impact with Direct Mail Testing

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  • Advocacy Research—Know Your Options

    Jun 11, 2015 by Joe Fuld

    advocacy research

    Explore the Depths of Advocacy Research Options

    Advocacy campaigns come in all shapes and sizes. So does the advocacy research you need to build a good campaign strategy. You can and should know your options for advocacy research. In this post we explore the panoply of advocacy research options out there including: polling, focus groups, and experimental testing.

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  • Load Leveling: What does it mean for political direct mail?

    Oct 27, 2014 by The Campaign Workshop

    Load Leveling

    Giving You the Information You Need to Plan Your Political Direct Mail

    On April 10, 2014, the United States Postal Service (USPS) implemented a new policy called Load Leveling on standard (bulk) mail drop shipped to the DSCF level. This new policy changes the way mail enters the DSCF level and moves through the postal system. The new policy is meant to “allow a more balanced distribution of DSCF standard mail across delivery days.” This basically means that this mail, if accepted by the DSCF on a Friday or Saturday, will now take 4 days (the previous the standard was at 3 days) to move through the postal system and to local post offices for delivery. This is intended to decrease the volume of mail being delivered on Mondays and level that mail throughout the week.

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