GOTV Costs

Last week we released our first ebook: Political Direct Mail In The Digital Age. The book explains why with all the technology we have, political direct mail in the digital age is still relevant. We explain how you should decide on direct mail and targeted communications strategies for political and advocacy campaigns. We also discuss the cost of direct mail, micro-targeting strategies and how to use direct mail for GOTV.

GOTV matters. Campaigns require long hours, uncomfortable conversations about money and immense dedication from the candidate, staffers and volunteers.  After all the time and money you pour into a campaign (not to mention your sanity), it’s important to finish strong with a robust GOTV program.  Here are a few things to think about for Get Out The Vote as you plan your last push to the finish line: