• GOTV: The ABCs of Get Out The Vote

    Nov 07, 2016 by Ben Holse

    abcs of GOTV

    It's time for our favorite acronym, GOTV- Get Out the Vote

    As Election Day, Absentee and Early Vote rounds the corner, it becomes increasingly important to reach out to potential voters and Get Out the Vote. GOTV is an essential part of any campaign strategy and can make the difference between winning and losing on and before Election Day. 

    Get Out the Vote can mean different things to different types of political campaigns, as well as people.

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  • Get Out the Vote: 5 Tips for GOTV Scripts

    Nov 04, 2016 by Ben Holse

    Get Out the Vote

    Learn How to Write the Perfect Get Out The Vote Script

    Get Out The Vote scripts are important because, in the vast majority of cases, they are your last chance to talk to your campaign’s core supporters to encourage them to vote. Therefore, it’s important that you make a lasting impression with these people and engage with them in a way that will resonate enough that they’ll take an hour our of their day and go vote. With that being said, below are our 5 tips on making sure you make your Get Out The Vote canvassing or phone GOTV script work for you:

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  • GOTV Plan: 15 Get Out the Vote Myths Busted

    Oct 10, 2016 by Joe Fuld

    GOTV Planning: Let's Bust Some Myths!

    Get Out The Vote and a good Get Out The Vote plan (GOTV Plan) is something we as a firm, spend hours talking about. There is lots of  lore, superstition, mythology, and bad ideas around get out the vote.

    There is no cable show dedicated to busting myths about political tactics, but if there was, GOTV myths would surely be a hot topic.  Over the years, there have been a lot of notions about Get Out The Vote programs that I believe are wrong. Here is my attempt to dispel these get out the vote myths and show it as a cornerstone in the foundation of any campaign plan.

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  • How to Write the Perfect GOTV Phone Script

    Oct 22, 2014 by Joe Fuld

    GOTV phone script writting

    The Ins and Outs of Writing a GOTV Phone Script

    A phone script can have a lot of different purposes. Today we focus on the GOTV phone script.  Here are the basic questions to ask to make sure your GOTV phones stand out:

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  • Political Direct Mail in the Digital Age

    Oct 06, 2014 by Joe Fuld

    Political Direct Mail in the Digital Age

    Hal Malchow Tells Us How Political Direct Mail in the Digital Age Is Still Relevant

    Last week we released our first ebook: Political Direct Mail In The Digital Age. The book explains why with all the technology we have, political direct mail in the digital age is still relevant. We explain how you should decide on direct mail and targeted communications strategies for political and advocacy campaigns. We also discuss the cost of direct mail, micro-targeting strategies and how to use direct mail for GOTV.

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  • GOTV: What Do You Need for Get Out The Vote?

    Jun 26, 2014 by Sophie Thurber

    GOTV- here is what you need for get out the vote

    GOTV is Your Friend (With Benefits)

    GOTV matters. Campaigns require long hours, uncomfortable conversations about money and immense dedication from the candidate, staffers and volunteers.  After all the time and money you pour into a campaign (not to mention your sanity), it’s important to finish strong with a robust GOTV program.  Here are a few things to think about for Get Out The Vote as you plan your last push to the finish line:

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