• GOTV Plan: 15 Get Out the Vote Myths Busted

    Oct 10, 2016 by Joe Fuld

    GOTV Planning: Let's Bust Some Myths!

    Get Out The Vote and a good Get Out The Vote plan (GOTV Plan) is something we as a firm, spend hours talking about. There is lots of  lore, superstition, mythology, and bad ideas around get out the vote.

    There is no cable show dedicated to busting myths about political tactics, but if there was, GOTV myths would surely be a hot topic.  Over the years, there have been a lot of notions about Get Out The Vote programs that I believe are wrong. Here is my attempt to dispel these get out the vote myths and show it as a cornerstone in the foundation of any campaign plan.

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  • Political Direct Mail in the Digital Age

    Oct 06, 2014 by Joe Fuld

    Political Direct Mail in the Digital Age

    Hal Malchow Tells Us How Political Direct Mail in the Digital Age Is Still Relevant

    Last week we released our first ebook: Political Direct Mail In The Digital Age. The book explains why with all the technology we have, political direct mail in the digital age is still relevant. We explain how you should decide on direct mail and targeted communications strategies for political and advocacy campaigns. We also discuss the cost of direct mail, micro-targeting strategies and how to use direct mail for GOTV.

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  • GOTV: What Do You Need for Get Out The Vote?

    Jun 26, 2014 by Sophie Thurber

    GOTV- here is what you need for get out the vote

    GOTV is Your Friend (With Benefits)

    GOTV matters. Campaigns require long hours, uncomfortable conversations about money and immense dedication from the candidate, staffers and volunteers.  After all the time and money you pour into a campaign (not to mention your sanity), it’s important to finish strong with a robust GOTV program.  Here are a few things to think about for Get Out The Vote as you plan your last push to the finish line:

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