two envelopes side by side, one with a check mark and one with an x

Jul 06, 2020

Direct Mail Testing Is Worth the Time and Resources

Direct mail testing can strengthen your voter contact efforts in the long run by revealing what works and what doesn’t through concrete data. If you want to glean insights from your program, setting up an experiment is worth the time and resources, no matter the size or scope of your campaign.

Oct 14, 2019

7 Questions on GOTV with Political Scientist Donald Green

by Joe Fuld (He/Him)

Donald Green is an expert on campaigns and elections whose research helped pioneer the voter mobilization tactics that serve as conventional wisdom for political campaigns today. In August, Green released the latest edition of his book Get Out the Vote: How to Increase Voter Turnout with his co-author Alan Gerber. Get Out the Vote provides the latest insights from new experiments to help campaigns engage voters more effectively in 2020 and beyond. Green shared his thoughts on the trends campaigns, consultants, and organizations should keep in mind as they work to build better voter contact programs.