Grasstops

Grasstops and grassroots are both an important part to any successful advocacy campaign. Maybe you’ve heard the term and have asked, “What’s the difference?" They sure sound the same. Well, you're not the only one scratching your head.

Thought leadership is not used to its true potential in public affairs. With so much noise out there, engaging thought leaders to build a public campaign around a policy or public affairs goal can be really important. Especially these days, separating your issue from the rest and making it a priority is a necessity. Similar to storytelling , thought leadership is about engaging community stakeholders to tell their reasons behind moving an issue forward.