• 7 Questions on Political Writing

    Dec 19, 2019 by Ben Holse

    Bird's eye view of a man working on his laptop on a circular, wooden, coffee table with a cup of coffee.

    Learn a Few Best Practices on Political Writing

    Recently a student at Queens University, Stephen Crotty, reached out to The Campaign Workshop with questions for his paper on political writing. Stephen’s questions were really thoughtful and forced me think critically about some of the things I do when communicating for politics. Stephen kindly agreed to let us repost his questions and my responses as a 7 questions post. 

    What are the most prevalent genres of writing that workers in political campaigns encounter?

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  • Can I Afford an Effective Digital Advocacy Campaign?

    Dec 09, 2019 by Elena Veatch

    A bunch of colorful balls surrounding a red block with a ball on top of it.

    A lot of groups and organizations come to us for advice on building an effective digital advocacy campaign on a limited budget. Our clients are tackling the issues that matter, from addressing our climate crisis to protecting women’s reproductive rights to advancing paid family leave polices. That said, dollars for digital advocacy don’t grow on trees. Our number one piece of advice for any organization that wants to make headway in engaging folks online is to prioritize your goals to set yourself up for success.

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  • Member Public Affairs Strategies to Remember

    May 16, 2016 by Joe Fuld

    Member Public Affairs Strategy

    Member Public Affairs Strategies to Remember

    Member public affairs strategies can be an amazing way to move your issue forward. Membership organizations should have a head start when it comes to public affairs strategies, but that head start is often complicated. Membership organizations tend to have bureaucratic structures that make it difficult to work nimbly, especially when it comes to public affairs. Because of this, some member organizations have avoided using member-based public affairs strategies and they are missing out. 

    Here are some ways to use your membership to enhance public affairs strategies by turning them into member public affairs strategies.

    Membership Storytelling

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  • Digital Campaigns and the Googlization of American Politics

    May 02, 2016 by Joe Fuld

    google for politics

    Digital Campaigns and the Googlization of American Politics

    Searching for answers on the web has become a fixture in our lives. Want to go to a movie? Search the time and showings. Buying a house? Search for listings. Interested in a candidate or a local issue? Ask Google.

    But when it comes to political and advocacy digital campaigns, why do many folks ignore tactics that drive search results for digital campaigns?  Why is the web relegated to an intern or volunteer instead of seen as a strategic tool?

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  • Digital Strategy: Using List-Matched Targeting

    Nov 23, 2015 by Sophie Thurber

    digital strategy

    Putting a List-Matched Digital Strategy to Work for You

    Over the last few years, digital strategy has become increasingly fine-tuned. We’re now able to target on a very granular scale. In particular, targeting individuals using a list and matching it to people’s footprint online has become a fairly standard, and very effective way to reach people in the digital arena.

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  • How To Stay On Campaign Message

    Oct 07, 2015 by Joe Fuld

    campaign message

    How to stay on message

    With the first Democratic debate quickly approaching, let's discuss the importance of a strong campaign message. Presidential debates are a great way to learn what to do and what not to do. Staying on message is an art form, whether you are in politics, advocacy or in business. Below are a few best practices for staying on message.

    Pivot, pivot, pivot:

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  • How Democrats Can Jumpstart Their Campaigns for 2016

    Sep 21, 2015 by The Campaign Workshop

    2016 Democratic Campaign

    How Democrats Can Jumpstart Their Campaigns for the Future

    Races are heating up, but there are a number of exciting opportunities for Democrats up and down the ticket. Here are some tips to jumpstart your Democratic campaign:

    1. Do a thorough self-assessment. Are you ready to run? Does your family support you? Does your community support you? Have you done your politics? These are important questions to ask and know the answer to before you even file to run. If you can confidently answer, “yes” to these questions, you are ready to jumpstart your campaign.

    2. Plan, plan, plan! The biggest mistake a candidate can make is failing to create a campaign plan. Your campaign plan should include a vote goal, budget, timeline, and message. Campaigns themselves are living, breathing animals once they heat up, but your campaign plan should pretty much stay the same.

    3. Focus on the right stuff. It’s really easy to get caught up in the back and forth of a heated race and allow that to throw you off course. The best Democratic campaigns stay focused on directly communicating their message with targeted voters and turning them out. Period. Everything else is just noise.

    4. Do the work. Running for office is hard. Doing what it takes to win is often even harder. Spending hours on the phone, asking for money every single day, is tough. Knocking on every targeted voters door is exhausting. But this is usually what it takes to win. The best way to jumpstart your campaign is to embrace the work and lean into it. You’re probably running because you want to represent your community—use this time to get to know them and ask them to join your campaign.

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  • How Does Candidate Recruitment Happen?

    Sep 07, 2015 by Joe Fuld

    How Does Candidate Recruitment Happen?

    Candidate Recruitment Doesn't Happen the Way You Think It Does

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  • More Innovative Marketing Campaigns

    Aug 13, 2015 by The Campaign Workshop

    innovative marketing campaigns

    Some of the Most Innovative Nonprofit Marketing Campaigns to Inspire Your Creativity

    Our third installment of our picks for innovative nonprofit marketing campaigns is here to inspire  your creativity. This time, we have chosen four creative advertising campaigns that incorporate direct mail, video, and print advertising to convey important messages.

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  • Advocacy Research—Know Your Options

    Jun 11, 2015 by Joe Fuld

    advocacy research

    Explore the Depths of Advocacy Research Options

    Advocacy campaigns come in all shapes and sizes. So does the advocacy research you need to build a good campaign strategy. You can and should know your options for advocacy research. In this post we explore the panoply of advocacy research options out there including: polling, focus groups, and experimental testing.

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  • Winning Advocacy Strategies for 2015 and Beyond

    Jan 05, 2015 by Joe Fuld

    Advocacy Strategies for 2015 and beyond

    The Evolution of Advocacy Strategies

    Advocacy strategies have changed a lot over the last 20 years. When I was a chief of staff in the New York State Legislature, I don't remember there ever being a real advocacy campaign around public support of an issue that focused on legislators. The main way groups moved legislation was to hire a lobbyist and that was really it. There were occasional print ads and lobby days, but day-to-day mass contact from constituents that were driven by member groups were few and far between. Today, we spend a lot of time running advocacy campaigns on the state level.  Issue advocacy tactics that were once only used on large, federal issues are now seen on smaller federal issues as well as state and municipal issues.

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  • Campaign Toolbox Tips

    Dec 11, 2014 by Joe Fuld

    Working with a Campaign Toolbox

    Open up Your Campaign Toolbox, What Will You Find?

    We understand what it’s like to operate a campaign on a tight budget, so we’ve found some free tools to include in your campaign toolbox to help you along the way.  We hope you will find them useful as you launch your campaign or look for ways to better organize it. to ve clear no campaign tool will solve all of your campaigns problems.  Whether fundraising for a nonprofit, managing an independent expenditure campaign, or seeking office, a few of these tools will surely help you along your way.

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