You’ve decided you’re ready to run for office and now it’s time to budget for a winning political campaign—where to begin?
Advanced targeting can be the advantage you need to win your campaign. Before we get deep into micro targeting voter modeling other advanced targeting, let’s start off by defining targeting so that we are all on the same page. This is a basic rule for all campaigns: candidates, ballot, independent expenditure, etc. Targeting (sometimes referred to as micro targeting) is looking at your whole district or universe and then narrowing it down to the people you need to communicate with to win. Every campaign has limits - people, time, money or all of the above. Effectively targeting helps you use your limited resources as effectively as possible.
Creating a political campaign budget is all about choices. What do I think I can raise, and what will I spend it on? One thing that more down-ballot races should consider is campaign polling. If you’re running for a citywide office, a countywide office, or any office where more than a few thousand votes determine the winner, a good poll done by a professional pollster is a wise investment. Here’s why:
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