Issue Advocacy For Non Profits

Having a real marketing strategy and sticking to it is a hard thing, and key performance indicators, or KPIs, can really help. However, most folks have a very fractured view of KPIs for marketing. Because good KPIs use cross-team metrics, they usually are not developed and kept in one place, and they can be a real source of siloed and fractured information.

We go into the benefits of clear, combined marketing KPIs for nonprofits, how to choose and refine them, and the benefits of KPIs.

Julie Burkhart is the founder and president of Wellspring Health Access, a non-profit organization dedicated to providing essential abortion and healthcare services. A long-time advocate for reproductive rights, Julie has a deep understanding of the challenges and the importance of ensuring access to care in all communities. She is also the co-owner of Hope Clinic in Illinois, which has seen a 170% increase in out-of-state patients since abortion restrictions went into effect, specifically after the 6-week abortion ban was enacted in Florida. She answered 7 Questions.

Nadia Belkin is the founding Executive Director at the Asian American Power Network (AAPN) where she works to help build progressive political power in Asian American communities and across other communities of color. AAPN is a 501(c)(4) organization devoted to increasing voter engagement, addressing Asian American Pacific Islander (AAPI) racial justice, and moving progressive policies to improve the living standards of folks belonging to the community.