• Online Petitions: Is it time to get rid of the clipboard?

    Jun 08, 2020 by Elena Veatch

    Students signing petitions opposed to online petitions

    Online Petitions: Build Your Email List - With Digital List Building

    You don’t need a clipboard for online petitions, but you do need a strategy.

    Online petitions are a great way to bolster your supporter base around an issue. You can use a digital action as a hook to get folks involved with your campaign or cause in the long run. List building isn’t always easy, quick, or cheap—make sure you plan ahead so you can do it right and make the most out of your new supporters.

    How do online petitions work?

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  • List Building: Non-profits Should Resist Buying Fundraising Lists

    Sep 11, 2017 by Joe Fuld (he/him)

    list building

    List Building Matters

    Whether it is for advocacy or fundraising, nonprofits spend a lot of time list building. With the right plan, an organization can grow and engage through their list. But done the wrong way, list building can be a waste of money and resources.  Here is some advice on list build for organizations:

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  • List Building for Nonprofits | Organizational Best Practices

    Jan 09, 2017

    list-building best practices photo

    List Building for Nonprofits: Tips to Build a Movement 

    List building for nonprofits is extremely important. These are people you can turn to for donations, taking action on your behalf, volunteering, and more. When list building, it’s important that you follow a few best practices. This will ensure you’re getting the best possible supporters and doing so in the best possible way.

    1.  Never, ever buy a list. Buying an email list may seem like a fast and easy way for list building for nonprofits, but almost always this is a bad idea. First of all, the people on a list you buy haven’t opted into receiving emails from you. They may not even know what your organization is or be a supporter of your cause. This will lead to more people unsubscribing. Second of all, most bulk email systems (the good ones) will not allow purchased lists to be uploaded into their systems. This is to prevent spam. Don’t be a spammer!

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