Marketing Automation For Non Profits

Having a real marketing strategy and sticking to it is a hard thing, and key performance indicators, or KPIs, can really help. However, most folks have a very fractured view of KPIs for marketing. Because good KPIs use cross-team metrics, they usually are not developed and kept in one place, and they can be a real source of siloed and fractured information.

We go into the benefits of clear, combined marketing KPIs for nonprofits, how to choose and refine them, and the benefits of KPIs.

Eight years ago, we started The Campaign Workshop blog to share our knowledge with an online community of advocates, nonprofits, labor unions, staffers, campaign operatives, political candidates, and progressive groups and organizations. Today, we have over 1,000 blog subscribers and 20,000 monthly unique page views to our website, which has far exceeded our expectations.