Member Communication

In our post-COVID-19 pandemic world, having a thoughtful membership communications strategy is more important than ever. For labor unions and advocacy organizations, effectively engaging members across mediums can make a real difference in realizing organizational goals and visions. Motivating members to act, such as turning out in elections or putting pressure on lawmakers to pass legislation, is a core part of member communications.

But, to do member communications right you need to plan way ahead. In this post we revisit an endorsement process and help define ways to promote and streamline goals for endorsements and recommendations.

With the 2018 election cycle ramping up, it’s never too early to get going on your member communication plan. By amping up your communication, you can harness the power of your membership and get results for the issues you care about. Whether you’re working for a labor union or an advocacy organization, these tips will help make your member communication program count.

Here at The Campaign Workshop, we do a fair amount of member communication. Whether it be for labor unions or advocacy organizations, there are some basic do’s and don’ts we try to follow. Here are some tips: