Membership Organization

In our post-COVID-19 pandemic world, having a thoughtful membership communications strategy is more important than ever. For labor unions and advocacy organizations, effectively engaging members across mediums can make a real difference in realizing organizational goals and visions. Motivating members to act, such as turning out in elections or putting pressure on lawmakers to pass legislation, is a core part of member communications.

A member survey can be a useful tool to get a sense of how your members feel about specific issues. Traditional phone surveys used to be the only option to keep tabs on the pulse of your organization. Luckily, it’s often easier and more cost-effective to poll your members online these days. Below are some factors to think through in executing a member survey that will achieve your goals and reach the right people—all without breaking the bank.

Here at The Campaign Workshop, we do a fair amount of member communication. Whether it be for labor unions or advocacy organizations, there are some basic do’s and don’ts we try to follow. Here are some tips: