In our socially distanced world, having a thoughtful membership communications strategy is more important than ever. For labor unions and advocacy organizations effectively engaging members across mediums can make a real difference. Activating members to turn out in elections or put pressure on lawmakers to pass legislation is a core part of member communications.
Here are our tips for taking your membership communications programs to the next level:
Member Communication Strategy: Tips to Amp Up Outreach
For organizations large and small, member communication is the key to activating your people ahead of elections and key legislative votes. Depending on the size and nature of your group, your membership may be 1) unified around clear shared goals, or 2) dedicated to the same overarching values but at odds when it comes to the means for achieving them.
Here at The Campaign Workshop, we do a fair amount of member communication. Whether it be for labor unions or advocacy organizations, there are some basic do’s and don’ts we try to follow. Here are some tips:
Our team is made up of amazing creative, organizational, and political consulting talent committed to achieving political and advocacy goals. We have worked for candidates and causes, big and small, all across the country.