Micro Targeting Voters

In any campaign, access to a robust voter file and fresh political data matters. For good reason, modern political campaigns have trended toward being data-driven. Political data is a tool, not a strategy, and there are many pitfalls to avoid and many ways it can go wrong. So it’s important that there’s always a human on the other end of that data, asking questions and using reason instead of just taking the data at face value.

Advanced micro-targeting can be the tactical advantage you need to win your campaign. Before delving into micro-targeting, voter modeling, and other advanced-targeting, let’s begin by defining targeting to ensure we’re all on the same page. This process is crucial for all campaigns-candidates, ballot initiatives, independent expenditure, and more.

On any campaign, having access to good voter file is important. For good reason, the trend on most modern political campaigns has been to be data driven. But there are many pitfalls to avoid when using political data and a lot of ways that political data can go wrong. So it’s important that there’s always a human on the other end of that data asking questions and using reason instead of just taking the data at its face value. Below are a few top tips on how to successfully use political campaign data.