Non-Profit Campaigns

Aly Sterling is the founder and president of Aly Sterling Philanthropy, a non-profit consulting firm that specializes in fundraising, board governance, strategic planning, and executive search partnerships. Most recently, Aly partnered with a legal aid foundation in Los Angeles to lead their first-ever capital campaign for a new building headquarters. She also served as fundraising counsel to a prominent healthcare system managing multiple regional and national campaigns raising more than $85 million.

I am a big fan of nonprofit content marketing, but many folks who are new to the world of online content tend to skip blogging, or creating content on their websites and go straight to outside content sites. I look at outside content sites as more like renting an Airbnb than buying a home. You can enjoy a rental unit, but you should spend most of your time working on your house. There a few reasons for this:

Whether it is for advocacy or fundraising, nonprofits spend a lot of time list building. With the right plan, an organization can grow and engage through their list. But done the wrong way, list building can be a waste of money and resources. Here is some advice on list build for organizations: