• 7 Questions with Josh Greene

    Aug 01, 2022 by Kara Yannotta

    Josh Greene

    7 Questions with Josh Greene of The Mather Group

    Josh Greene is the CEO of The Mather Group - where he focuses on utilizing Wikipedia, SEO, retargeting and pay-per-click (PPC) as means to improve clients’ online presence and website traffic. Josh worked in corporate marketing before starting the Mather group and has a keen understanding of how SEO and web presence can enhance a brand. This week, we asked Josh 7 questions about his work. 

    In what cases is it beneficial for a company or organization to have a Wikipedia page?

    read more

  • Advocacy Website RFP: What Questions Should I Ask?

    Jan 18, 2021 by Joe Fuld (he/him)

    Two women looking at a laptop on a table advocacy website RFP

    An Advocacy Website RFP Can Help You Build A Winning Website

    read more

  • Nonprofit website migrations should not kill your SEO

    Sep 27, 2018

    nonprofit website migration

    For SEO sake, think twice before you migrate your nonprofit website...

    When you launch a new campaign, advocacy or nonprofit website make sure you're ready to put in the work. The actual process of transferring the website is not the backbreaking work, it's the diagnostic tests and reports you'll need to run to test your site's functionality. 

    read more

  • 5 Things Every Nonprofit Should Be Doing Online

    Aug 14, 2013

    5 things every non profit online

    Building a Nonprofit's Online Presence

    These days, everyone is online. And if your nonprofit isn’t online, it should be! It’s easy, cheap and one of the best ways to stay engaged with your supporters. Here are five things we think every nonprofit should be doing online.

    1. Social Media: Facebook, Twitter, Pinterest, Tumblr. All of these are free for you to use, so why not? They are a fun, interactive way to communicate with your supporter base (who—spoiler alert—are already spending all their time on these platforms anyway). People love to promote causes they care about on Facebook especially, so make sure your cause is in the mix!

    2. Online Fundraising: Online fundraising is a zillion times cheaper than other forms of fundraising. And many times, all it takes is adding a link to your website where people can donate. The trick is, you need to make sure that link is visible and easily accessible to people.

    read more